Facebook Feed vs. Story: Where Should You Post

There is no doubt that Facebook is one of the dominant forces in social media marketing. The social media platforms offer many features digital creators can use, among which are the News Feed and Stories. While to many, they may seem similar, there are quite a few differences between the two.

The Evolution from News Feed to Stories

In the earlier days of Facebook, posting on a friend’s wall or sharing content on the News Feed was exciting and engaging. However, as Facebook’s algorithm changed, the News Feed became cluttered with creative advertising from business pages and personal profiles, making it difficult for both types of content to stand out. To address this issue, Facebook introduced Stories.

Stories offer users the ability to curate and choose the content they want to see. Unlike the News Feed, Stories provide a more personalized experience, allowing users to engage with content that aligns with their interests, such as updates on top-rated IT companies, industry trends, or personal updates from their networks. Recognizing the shifting preferences of users, Facebook has made the transition from the News Feed to Stories, signaling that Stories are the future of Facebook.

Feed vs. Story: Understanding the Basic Differences

The fundamental difference between the Facebook News Feed vs. Stories lies in their core functionalities and appearances.

News Feed

The News Feed has been a staple feature of Facebook since its inception. When you post an update on the News Feed using the familiar “What’s on your mind?” box, it appears on your wall, or timeline. To view new content, you need to scroll down through the News Feed. The content on the News Feed remains indefinitely or until you manually delete it.

Stories

Stories is a relatively new addition to Facebook. When you choose to create a Story, it adds the content to your personal Story. Stories work like a slideshow, showcasing photos or videos in a sequential manner. Once one person’s story ends, the next person’s story begins automatically. However, Stories have a limited lifespan, lasting only 24 hours before they are automatically deleted from your friends’ view.

Availability and Accessibility

The availability and accessibility of content differ between the Facebook News Feed and Stories. Facebook Stories offer insights on views and engagement, leveraging external analytics tools can take tracking to the next level. Tools like Klipfolio enable marketers to consolidate social media metrics, customize dashboards, and gain deeper insights to optimize content strategies effectively.

News Feed

Posts published on the News Feed are viewable on various platforms, including Facebook mobile apps (Android and iOS), the Lite app on Android, and the website mockup. The News Feed ensures that your content reaches a wide audience across different devices.

Mobile app engagement strategies can significantly improve retention and increase user loyalty, much like how personalized and timely content on Facebook Stories can drive higher engagement compared to the Facebook feed

Stories

Stories are accessible through multiple channels, including Facebook mobile apps, the website, the Lite app, and Facebook Messenger. If your privacy settings allow, your stories can also be automatically cross-posted on Facebook Messenger. This cross-platform accessibility ensures that your stories have the potential to reach a broader audience.

Visibility and Reach

The visibility and reach of your content can vary between the Facebook News Feed and Stories. Let’s explore how each feature impacts the exposure of your posts. To maximize your reach, you can also embed Facebook feeds on your website to showcase your content to a broader audience.

News Feed

The content posted on the News Feed can easily get lost in a sea of posts from other users. While it is visible under the Stories section on Facebook, it may not receive as much individual attention as it would in a dedicated Story.

Stories

Stories have a dedicated section at the top of the Facebook interface, ensuring that your content stands out and reaches more people. By posting as a Story, you increase the chances of your content being viewed, as it is prominently displayed to users. Furthermore, stories allow you to post multiple photos at the same time or at different intervals, without overwhelming anyone’s News Feed.

Interaction and Engagement

Interaction and engagement play a crucial role in determining the effectiveness of your content. Let’s compare how users can interact with posts on the Facebook News Feed and Stories.

News Feed

Posts on the News Feed can be liked, commented on, and shared by users. These interactions are visible not only to you but also to your other Facebook friends. The News Feed encourages conversations and discussions among users.

Stories

Stories also support likes, they are only visible to the creator of the Story. Similarly, comments on Stories, known as replies, are limited to the creator’s Facebook Messenger inbox. This privacy aspect allows for more personal and intimate interactions with your audience.

Tracking and Analytics

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Understanding the reach and impact of your content is vital for evaluating its success. Let’s explore how you can track and analyze the performance of your posts on the Facebook News Feed and Stories.

News Feed

When you publish a post on the News Feed, it may be challenging to track who viewed your post. You can only gauge the level of engagement through likes and comments from your audience.

Stories

Stories provide a more transparent view of your audience. You can easily check who viewed your Story by tapping on the eye icon. This feature allows you to track engagement and tailor your content to cater to your audience’s preferences. Additionally, you can use a social media tracker to gain insights into visitors’ engagement and improve your strategy

Editing Capabilities

Mistakes happen, and being able to rectify them is essential. Let’s explore how the editing capabilities differ between the Facebook News Feed and Stories.

News Feed

Facebook allows you to edit posts on the News Feed, giving you the flexibility to modify the text or content of your posts. This editing feature ensures that you can make necessary adjustments to your posts even after they have been published.

Stories

Unlike the News Feed, Stories do not currently offer the ability to edit content once it has been published. If you need to make changes to a Story, you will have to delete it and republish it with the necessary modifications.

Creative Options

Visual appeal and creativity can significantly enhance the impact of your content. Let’s compare the creative options available for posts on the Facebook News Feed and Stories.

News Feed

When posting an update on the News Feed, you have limited creative options. You can add a background to your texts, crop or rotate images, but the range of creative tools is relatively limited.

Stories

Stories offer a multitude of creative tools to enhance your content. You can add music, stickers, doodles, effects, animations, and more to make your stories visually captivating and engaging. These creative options allow you to create dynamic and immersive experiences for your audience.

Speaking of creative options, there is also the option of using A.I. generated captions to attract further viewership and attach great hooks to your stories.

Audience and Privacy Settings

Maintaining control over who sees your content is crucial for many users. Let’s explore how audience and privacy settings work for the Facebook News Feed and Stories.

News Feed

The audience for posts on the News Feed is determined by your privacy settings. You can choose to make your posts visible to the public, only your friends, or customize the visibility for specific individuals or groups.

Stories

Stories also offer privacy settings that allow you to control who can view your content. You can choose to make your stories visible to the public, only your friends, or customize the visibility to suit your preferences. It is worth noting that if you select the public setting for your stories, your Messenger friends who are not on your Facebook friends list will also be able to view them.

Accessibility of Content

The ability to access and revisit your content is essential for both creators and viewers. Let’s explore how you can access your posts on the Facebook News Feed and Stories.

News Feed

Posts published on the News Feed can be accessed at any time by going to your profile and finding the specific post you are looking for. You can utilize filters or search options to locate the exact post you want to revisit.

Stories

Stories have a temporary nature, and after 24 hours, they are no longer visible in the Your Story section. However, Facebook introduced the Archive feature, which allows you, as the creator, to access and reshare your stories even after the 24-hour time limit has passed. This feature ensures that your stories remain accessible to you and can be shared or downloaded as desired.

Making the Right Choice: News Feed or Stories?

Now that we have explored the key differences between the Facebook News Feed and Stories, you may be wondering which option is best for your content. Here are a few factors to consider when making your decision:

• Content Lifespan: If you want your content to be visible indefinitely, the News Feed is the better option. However, if you prefer a more temporary and personal approach, Stories may be the way to go.
• Reach and Visibility: Stories have a dedicated section that reaches a broader audience, while the News Feed can sometimes get lost in the sea of other posts. Consider your goals and the level of exposure you want for your content.
• Engagement and Interaction: If you want to foster conversations and discussions, the News Feed allows for more public interactions. Stories, on the other hand, offer a more private and intimate space for engagement.
• Creative Options: If you want to enhance your content with a wide range of creative tools, Stories provide more opportunities for customization and visual appeal.

The choice between the Facebook News Feed and Stories depends on your content, goals, and target audience. Consider the unique features and capabilities of each platform to make an informed decision.

The Bottom Line

Facebook Feed and Stories offer distinct features and functionalities that cater to different content types and user preferences. Understanding the differences between the two will help you effectively leverage these platforms to engage and connect with your audience.

Whether you choose to utilize the News Feed for permanent visibility or Stories for a more personal touch, the key is to create compelling and meaningful content that resonates with your target audience. So, go ahead, explore the possibilities, and make your mark on Facebook!

Frequently Asked Questions (FAQs)

What is the difference between Facebook Feed and Facebook Story?

Facebook Feed is the mainstream of Facebook content, where users see posts from friends, pages they follow, and sponsored content. It appears in a scrolling feed on the main Facebook app or website. On the other hand, Facebook Story is a feature that allows users to share photos, videos, or text updates that disappear after 24 hours. Stories appear at the top of the Facebook app or website and can be viewed by friends or followers.

How do Facebook Feed and Facebook Story differ in terms of content visibility?

Content posted on Facebook Feed remains visible in the feed until the user scrolls past it or hides it. In contrast, content posted on Facebook Story is visible for only 24 hours before it disappears. However, users can also choose to highlight their stories, making them visible for longer periods on their profile.

What types of content are typically shared on Facebook Feed vs. Story?

Facebook Feed is often used for sharing more permanent or curated content such as status updates, photos, articles, PDFs and videos. It’s where users might share life updates, news articles, or important announcements. Facebook Story, on the other hand, is often used for sharing more casual, spontaneous, or ephemeral content, such as behind-the-scenes moments, quick updates, or fun snapshots.

How do engagement and interaction differ between Facebook Feed and Facebook Story?

Engagement on Facebook Feed typically involves actions like likes, comments, and shares, and these interactions contribute to the post’s visibility in the feed. In contrast, engagement with Facebook Story often revolves around direct messages, reactions (emojis), or quick taps to skip or move to the next story. Stories also have interactive features like Facebook polls, questions, and stickers that encourage engagement in a more interactive and playful way.

How do algorithms affect content visibility on Facebook Feed and Facebook Story?

The Facebook Feed algorithm prioritizes content based on factors like relevance, engagement, and relationships. Posts with higher engagement (likes, comments, shares) are more likely to appear higher in users’ feeds. Facebook Story, on the other hand, generally appears at the top of the app or website in a separate section, and the order is typically chronological, with the most recent stories first. However, Facebook may also personalize the order based on the user’s interactions with specific friends or pages.