How to Connect Instagram to Your Facebook Business Page


In today’s digital age, social media has become an essential tool for businesses to connect with their audience and promote their products or services. With the rise of platforms like Instagram and Facebook, it’s crucial for businesses to have a strong presence on these platforms. One way to streamline your social media management is by connecting your Instagram account to your Facebook business page. In this article, we’ll guide you through the process of connecting your Instagram to your Facebook page and explore the benefits of doing so.

Why Link Your Instagram to a Facebook Page

Connecting your Instagram account to your Facebook business page offers several key benefits that can enhance your social media marketing efforts. Here are some of the main advantages:

Build Customer Trust

When you link your Instagram and Facebook accounts, you provide a seamless online experience for your followers. This connection ensures that they are dealing with the same business across both platforms, which helps build trust and credibility.

Schedule Posts Across Platforms

Managing multiple social media accounts can be time-consuming, especially when it comes to posting content. By linking your Instagram and Facebook accounts, you can schedule posts across both platforms simultaneously. This feature saves you time and allows you to maintain a consistent posting schedule.

Respond to Messages Quicker

Managing messages from multiple platforms can be challenging, but connecting your Instagram and Facebook accounts simplifies the process. By linking the two accounts, you can access and respond to messages in one place, ensuring a prompt response time and efficient communication with your audience.

Get Sharper Insights

Having your Instagram and Facebook accounts connected provides valuable insights into your audience and post performance. You can compare data from both platforms, allowing you to identify trends, understand your audience better, and make data-driven decisions to optimize your social media strategy.

Run Better Ads

Linking your Facebook page to your Instagram account is often required to run ads on both platforms. By connecting your accounts, you can create and manage ads seamlessly, reaching a wider audience and maximizing your advertising efforts.

Open an Instagram Shop

If you’re interested in selling products or services on Instagram, linking your Facebook page is essential. By connecting your accounts, you can set up an Instagram shop, sync business information, and utilize features like appointment buttons and donation stickers to enhance your e-commerce capabilities.

Now that you understand the benefits of connecting your Instagram account to your Facebook page, let’s dive into the step-by-step process of linking the two platforms.

How to Connect Your Instagram Account to Your Facebook Page

  1. Ensure Admin Access: Before you begin, make sure you have admin access to the Facebook page you want to connect your Instagram account to. If you don’t have admin access, reach out to the page owner or admin and request permission.
  2. Convert to an Instagram Business Account: If you haven’t already, convert your Instagram profile to a business account. This step is necessary to connect your account to a Facebook page.
  3. Linking from Facebook: Log in to your Facebook account and navigate to your Facebook page. Click on “Settings” in the left menu and select “Linked Accounts” from the options. Choose “Instagram” and follow the prompts to connect your Instagram account to your Facebook page.
  4. Linking from Instagram: Open the Instagram app on your mobile device and go to your profile. Tap on “Edit Profile” and scroll down to the “Public Business/Profile Information” section. Select “Page” and choose the Facebook page you want to link to. If you don’t have a Facebook page yet, you can create one directly from the Instagram app.

How to Change the Facebook Page Linked to Your Instagram Account

If you need to change the Facebook page linked to your Instagram account, follow these steps:

  1. Disconnect the Current Page: Log in to your Facebook account and go to your Facebook page settings. In the left column, click on “Instagram” and scroll down to find the option to disconnect your Instagram account. Click on “Disconnect” to remove the current connection.
  2. Connect a Different Page: After disconnecting, follow the steps mentioned earlier to link your Instagram account to a different Facebook page. Ensure that you have admin access to the new page before attempting the connection.

Troubleshooting Connection Issues

If you encounter any issues during the connection process, here are some common troubleshooting steps:

  • Ensure that you have the latest versions of the Instagram and Facebook apps installed on your mobile device.
  • Check your internet connection to ensure it’s stable.
  • Clear cache and cookies on both Instagram and Facebook apps.
  • Restart your device and try again.
  • If the problem persists, consult the help resources provided by Instagram and Facebook for further assistance.


Connecting your Instagram account to your Facebook business page is a strategic move that offers numerous benefits for your social media marketing efforts. By linking the two platforms, you can build customer trust, schedule posts more efficiently, respond to messages quicker, gain sharper insights, run better ads, and open an Instagram shop. Follow the step-by-step instructions provided in this article to connect your accounts and make the most out of your social media presence. Start leveraging the power of Instagram and Facebook to grow your business today!

Remember, social media management doesn’t end with connecting your accounts. Utilize social media management tools like Hootsuite to streamline your processes, publish and schedule posts, engage with your audience, measure results, and stay ahead of the competition. Happy connecting!

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