Posts

Setting up your page correctly is the first step toward success

Whether you’ve set up a Facebook page from scratch before or you’re a social media newbie, it’s a good idea to brush up on Facebook page basics before your page goes live. Why? The best way to meet your Facebook goals is to make sure your page is set up for success from the start. After all, you wouldn’t launch a broken product or send out a partial email because you know you’ll only have to fix it later — and that’s double the work with no additional return! Your Facebook page is no different.

Use the steps below to get your page launched on the right foot the first time.

“About” Section

When you start setting up your page, be sure to fill out your “About” section completely and thoroughly. Facebook’s algorithm uses this information for your page to show up in searches, and it is frequently visited by followers and non-followers. The top things you need to be sure to include are: 

  • Link to website 
  • Mission 
  • Our story 
  • Email and other contact information
  • City/country

Category

Be sure to select the correct category for your page so you can access the tools and features that are right for you. For instance, did you know that Facebook only gives community organizers and nonprofits fundraising and donation tools?

Choosing the correct category when you set up your Facebook page not only ensures that you get important product and policy updates, it’s also used to determine eligibility for ActionSprout grants. 

“Call to Action” Button

This button is prime real estate — right under your cover photo. A call to action (CTA) is a great tool for reaching goals, but don’t just set it and forget it. You can — and should — customize it to fit your needs throughout the year! For example, during fundraising season, the button’s CTA may be to “Donate” while later in the year, when you want to increase your mailing list, you can change the button’s text to “Sign Up.” Below are more options for customizing your Facebook call to action button:

  • Book Now
  • Contact Us
  • Send Message
  • Sign Up
  • Send Email 
  • Call Now
  • Watch Video 
  • Learn More
  • See Offers
  • Shop Now

Bonus: Want more petition signatures, RSVPs, donations, volunteer sign-ups or surveys completed? Learn how ActionSprout Social Actions deliver customized, inspiring and engaging calls to action that get supporters moving.

Cover Photo and Profile Picture

Be sure to have images of high quality that are correctly sized for your profile picture and cover photo. 

      1. Sizing for profile photo: 800 pixels by 800 pixels
      2. Sizing for cover photo: 1640 pixels by 720 pixels

Invite Family and Friends to Like Your Page

This step is an incredibly easy way to build a following for your page, but it’s also one of the most forgotten steps, too. On the right side of your page, there is an option to invite your contacts to follow the page. Take advantage of this feature, and don’t be shy about inviting people to your page and supporting your cause!

Create a Business Manager Account

A Business Manager account helps organize and manage your page while also protecting the privacy of your personal Facebook page from other admins on your team. Also, all pages must have a Business Manager account to promote posts or run Facebook ads. So whether yours is a business, organization, or even a political campaign page, setting up Business Manager is a must.

Note: This step is listed last because you must already have a Facebook profile to start a Business Manager account. Once you have a Facebook profile, use the steps below to create a Business Manager account.

  1. Go to business.facebook.com and click “Create Account.”
  2. Enter the name of your business/organization/campaign/candidate page, plus your name and email address.
  3. Follow the prompts, entering additional information.

But wait, there’s more! Once your Business Manager account is approved, you’ll need to add an Ad account:

  1. Go to “Business Settings” and click “Accounts.”
  2. Select “Ad Accounts” and click (you guessed it) “+Add.”
  3. Choose the option that’s right for your page: Add Ad Account, Request Access to Ad Account or Create a New Ad Account. Since you’re reading this, the last option is probably the right selection for you.
  4. Follow the prompts, add users and assign access levels.

Read more

Yes, there are new Facebook ad requirements. And yes, this policy change even affects your nonprofit page! Effective November 2019, any U.S. Facebook page that wants to create or edit ads about social issues, legislation, elections, or politics has to go through the platform’s page authorization process. And since promoted posts or ads are the fastest way to grow your email list, find new donors, and increase your reach, we recommend that every organization or group page complete the new Facebook ad authorization process. Yes, even you! 

Whether or not you have promoted Facebook posts in the past or not, completing the new ads authorization process will ensure that your page can participate in collaborative advocacy campaigns with other organizations and build a stronger community of supporters on Facebook.

But wait, why are nonprofits affected by this change if they don’t run political ads?

Great question! Nonprofit organizations may not post about specific political candidates, but Facebook standards do consider most nonprofit content to be issue-based. So whether you’re promoting a fundraising drive post or an article about a public policy that affects your work or those you serve, that post is likely to be flagged as issue-based content and can’t be promoted until you get your ads disclaimer set up.

Why worry about it now?

Setting up your disclaimer and authorizing your Facebook page does take time, so the best time to get authorized is before you want to run ads. That’s why, even if you haven’t used ads before, there’s no benefit to delaying your nonprofit page authorization. The best time to set up your disclaimer and get authorized is now.

Ready to get started? Let us walk you through the steps to help get you set up to run political or issue ads on Facebook.

Step 1: Set up a new Facebook Business Manager account.

Go to https://business.facebook.com/overview/ and click “Create Account.”

Create Facebook Business Manager Account screenshot

Step 2: Add Facebook page(s) to Business Manager.

Remember: Only the page administrator can complete the entire ad authorization process, so make sure you have that access.

Step 3: Create (or add an existing) Facebook ad account.

Facebook ad account overview

 

Step 4: Add a payment method to the ad account.

Your payment method will never be charged unless you create an ad or take steps to promote a post.

Step 5: Add people to Business Manager and assign to page and ad account.

Adding trusted members of your team means you won’t be the only one with access to Business Manager, making it easier for others to support ads and campaigns when you’re not available.

Step 6: Apply for authorization to set up “paid for by” ad disclaimers.

For Facebook to confirm your identity, you must have two-factor authentication enabled on your account. You’ll also need the following materials available:

  • A U.S. state driver’s license, U.S. state ID card, or U.S. passport — make sure to take a clear and focused close-up picture showing all four corners on a flat, dark background
  • A U.S.-based residential mailing address
  • The last four digits of your Social Security number

Once requested, a letter containing a code to confirm your identity should arrive at your address within three to seven days. If your letter doesn’t arrive within seven days, you can request a new one here: https://www.facebook.com/id.

Step 7: Setup “paid for by” disclaimer for a Facebook page.

Advertisers have five ways to get disclaimers approved:

Advertisers will receive a “Confirmed Organization” icon on their ads if they provide a U.S. street address, phone number, business email, a matching business website, and complete one of these three options:

  • Tax-registered organization
  • Government organization
  • Federal Election Commission (FEC) registered

Smaller businesses or local politicians who may not have these credentials can choose from two more options. Advertisers who go through these options will receive an “About This Ad” icon.

  • Submit an organization name (still requires a U.S. street address, business phone number, email, and matching website).
  • Give the page admin’s legal name (same as on their ID documents).

Each ad account used to fund your page’s ads about social issues, elections, or politics must be linked to your page and have a disclaimer for each.

To link your ad accounts and set up disclaimers:

  1. Go to your Facebook page and click “Settings” in the top right corner.
  2. In the list on the left, click “Authorizations.”
  3. Below Step 2: Link Your Ad Accounts, click “Begin.”
  4. Accept Facebook’s terms and conditions.
  5. Enable the ad accounts that will be used to pay for your page’s ads about social issues, elections, or politics.
  6. Click next and choose an approved disclaimer for each ad account specified.

If you want to run ads about social issues, elections, or politics on Instagram as well as Facebook, you’ll need to authorize your Instagram account.

  1. Go to your Facebook page and click “Settings” in the top right corner.
  2. In the list on the left, click “Authorizations.”
  3. Below Step 3: Authorize Your Instagram Account (Optional), click “Begin.”
  4. Check the “Review this Instagram” box.
  5. If your Instagram and page names aren’t the same, explain why in the text box.
  6. Click “Submit.”

Step 8: Confirm Facebook page settings are correct (country, city, category, about).

 

See, that wasn’t so hard, was it? With just eight simple steps you can increase user trust in your page and make it possible to engage in collaborative advocacy campaigns with your industry partners or coalitions. There’s a lot to lose for Facebook page managers who neglect to have their page authorized — and even more to gain for those who complete the process. 

 

Want to learn more? Check out this video playlist with step-by-step guides to help you complete the new Facebook ad authorization process.