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GivingTuesday (or #GivingTuesday) is an annual day of giving when individuals and groups around the world collectively contribute millions to nonprofits globally. This year, #GivingTuesday is on December 3, but for those planning a successful day of giving for their organization, the preparation work is already well underway. Make sure your #GivingTuesday campaign is on track for success with this month’s planning tasks.

Put Those Stories to Work for Your Campaign

In our post about October #GivingTuesday planning, we suggested that you collect stories about how your organization has made a positive impact on the community. Now is the time to put those stories to work for your #GivingTuesday campaign! Storytelling is a powerful way to show (not just tell) people why your work is so important. But client success stories aren’t the only thing to share. So instead of focusing only on clients, reach out to staff, volunteers and organization partners for inspiring stories about your impact.

Make The Most of #GivingTuesday With Social Media

This is a busy time of year for any nonprofit professional — but it’s no time to put your social media presence on the backburner. In fact, now is a great time to increase your posting frequency. Why? Look at your competitors’ social media pages. The more they post about #GivingTuesday, the less likely your posts are to populate the feeds of followers you both share. Without a consistent posting schedule, you could be bumped out of followers’ feeds in favor of competitor’s active and engaging accounts. Not good. Fortunately, there is plenty you can do to keep your organization’s #GivingTuesday campaign posts top of feed and top of mind.

Here’s what you need to work on in November:

— Maintain consistent posting frequency with curated content.

Not only is curated content the best way to make organic gains, but it’s also a huge time saver! Using the Inspiration feature in ActionSprout, you can find and schedule top-performing content related to your audience’s interests in a matter of minutes. 

— Tag and hashtag like you mean it.

Be a part of the global #GivingTuesday conversation with page tags and hashtags. Get noticed and increase post shares just by tagging GivingTuesday’s page! Searchable hashtags help connect you to new people and groups. Don’t forget: #GivingTuesday isn’t the only hashtag associated with the big day. For more hashtag and post copy suggestions, read the 2019 GivingTuesday Social Media Toolkit.

— Promote, promote, promote.

Facebook ads don’t have to be complicated — or expensive. Social Actions in ActionSprout is a one-stop feature where you can: 

    • Customize the look, feel and language of a call to action,
    • Promote campaigns to targeted audiences, and
    • Collect contact information from supporters.

Not sure how much to spend? There’s a lot you can do with an ad budget of any size. Promoting a post or Social Action with as little as $20 will significantly increase your reach and engagement. Plus, there isn’t a processing fee for promoting on Facebook through Social Actions! That means you can promote more #GivingTuesday campaign content faster and with fewer steps.

Now that you have your November plans set, check back with us for December tips to help you get to the #GivingTuesday finish line and end your campaign on a high note.

GivingTuesday (or #GivingTuesday) is an annual day of giving when individuals and groups around the world collectively contribute millions to nonprofits globally. This year, #GivingTuesday is on December 3, but for those planning a successful day of giving for their organization, the preparation work is already well underway. Make sure your #GivingTuesday campaign is on track for success with this month’s planning tasks.

Schedule Regular Messages on Facebook#givingtuesday ad on facebook

You already know how important a consistent Facebook posting schedule is, and now is no time to let up! Put together a shortlist of post messages that you can schedule two to three times per week from now until #GivingTuesday. In addition to clear, direct asks, use these posts to tell supporters the story of why they should support your organization.

Collect Fresh Stories to Share

Storytelling inspires and engages donors in a way that the traditional direct ask just can’t. Rather than writing #GivingTuesday posts and emails that describe what your organization does, consider highlighting a success story that really shows your audience why what you do is important. Check out a sample press release from the #GivingTuesday toolkit.

Activate Your Board

First, be sure to set clear expectations for involvement. Many organizations require board members to make personal contributions to fundraising efforts, but what about fundraising through their networks? Give your board members a campaign timeline with the dates of your #GivingTuesday posts listed and encourage them to share those posts on their personal pages. Even better, show board members how easy it is to create their own individual #GivingTuesday campaigns for your organization on Facebook. 

Still not getting the engagement you need from your organization’s board? Bring out the competitor in each of your board members with a peer-to-peer fundraising contest! Track and report on the group’s progress regularly to keep the competition alive, and include tips and ideas in your updates to help get lower-performing board members back in the game. 

Update Email Lists and Boost Your Facebook FollowingFacebook invitation to like page or campaign

You’ve planned, written, edited and rewritten your eblasts so that each one includes a compelling story about your work as well as an irresistible call-to-action to give — nice work! But without an updated email list and Facebook following, you risk leaving a lot of individual donations on the table. Now is the perfect time to comb through your email list and make sure you have current addresses for your constituents and that all of the supporters and friends you’ve made over the past year have been added to that distribution list.

Next, let’s boost your Facebook following by inviting people and other organizations to like your org’s Facebook page. Inviting Facebook friends to like your page is one of the fastest and easiest ways to grow your audience — and a bigger audience means more eyes on your #GivingTuesday campaign posts! Don’t wait until next month to get moving; use these October tasks to build a strong foundation for #GivingTuesday campaign success in December.