GivingTuesday (or #GivingTuesday) is an annual day of giving when individuals and groups around the world collectively contribute millions to nonprofits globally. This year, #GivingTuesday is on December 3, but for those planning a successful day of giving for their organization, the preparation work is already well underway. Make sure your #GivingTuesday campaign is on track for success with this month’s planning tasks.
You already know how important a consistent Facebook posting schedule is, and now is no time to let up! Put together a shortlist of post messages that you can schedule two to three times per week from now until #GivingTuesday. In addition to clear, direct asks, use these posts to tell supporters the story of why they should support your organization.
Collect Fresh Stories to Share
Storytelling inspires and engages donors in a way that the traditional direct ask just can’t. Rather than writing #GivingTuesday posts and emails that describe what your organization does, consider highlighting a success story that really shows your audience why what you do is important. Check out a sample press release from the #GivingTuesday toolkit.
Activate Your Board
First, be sure to set clear expectations for involvement. Many organizations require board members to make personal contributions to fundraising efforts, but what about fundraising through their networks? Give your board members a campaign timeline with the dates of your #GivingTuesday posts listed and encourage them to share those posts on their personal pages. Even better, show board members how easy it is to create their own individual #GivingTuesday campaigns for your organization on Facebook.
Still not getting the engagement you need from your organization’s board? Bring out the competitor in each of your board members with a peer-to-peer fundraising contest! Track and report on the group’s progress regularly to keep the competition alive, and include tips and ideas in your updates to help get lower-performing board members back in the game.
You’ve planned, written, edited and rewritten your eblasts so that each one includes a compelling story about your work as well as an irresistible call-to-action to give — nice work! But without an updated email list and Facebook following, you risk leaving a lot of individual donations on the table. Now is the perfect time to comb through your email list and make sure you have current addresses for your constituents and that all of the supporters and friends you’ve made over the past year have been added to that distribution list.
Next, let’s boost your Facebook following by inviting people and other organizations to like your org’s Facebook page. Inviting Facebook friends to like your page is one of the fastest and easiest ways to grow your audience — and a bigger audience means more eyes on your #GivingTuesday campaign posts! Don’t wait until next month to get moving; use these October tasks to build a strong foundation for #GivingTuesday campaign success in December.