NARAL Pro-Choice America is a powerhouse organization that Fortune Magazine once described as “one of the top 10 advocacy groups in America”. Made up of pro-choice women and men across the United States, they fight to protect and expand reproductive rights through:
- Lobbying Congress to convince elected representatives to support the right to choose. Organizing women and men to make sure that lawmakers hear from the pro-choice people they represent.
- Connecting what happens in Congress or in the states to how it affects the ability to make private decisions, like choosing legal abortion.
- Working with state affiliates to advance ideas that are good for women’s freedom.
Recently we had the pleasure to sit down with their Digital Media Associate, Rebecca Wall.
Tell us a bit about where you work. Why did you want to work with NARAL Pro-Choice America?
NARAL has long been a leader in the movement for reproductive freedom, and I’ve been a supporter of gender equality and the right to choose for as long as I can remember—I attended my first NARAL Pro-Choice America march when I was only 2 years old! (And here’s the photographic evidence to prove it!)
How has your strategy / options about Facebook changed over time?
We did a huge dive recently into what were the optimal times to post, how our audience responds to certain posts, and what performs well. As a result, we’ve been able to get to know what our audience likes and responds to, and post content that will do really well for us.
What do you find most challenging about your job and the cause you support?
When I first started, I found the anti-choice comments to be a little challenging; nothing can prepare you for the extreme, horrible things that anti-choice activists say about women.
How do you use social actions, from ActionSprout, compared to traditional form-based actions on your website?
We use ActionSprout for all our petitions on Facebook, and it’s really upped our number of action-takers that we get from social media overall.
Tell us about a successful action. Can you tell us what went into creating the Action?
One of our most successful actions came from this past month, when the House of Representatives passed a 20-week abortion ban. We really capitalized on the anger and outrage that so many were feeling about what was happening.
What did you learn from this success more broadly? Is there anything you do differently now?
Broadly speaking, we discovered that sometimes, it’s the most simple and basic appeals that have the most impact.
What did you learn about your audience from this success?
We learned that when it comes to these basic human rights, people are ready to do whatever it takes to protect them.