Facebook is pushing hard to become the leader in online video. If you haven’t noticed, Facebook launched live streaming not long ago and there have been a lot more videos in the News Feed. Now they’re stepping it up once again—and it’s great news for nonprofits.
Live for Groups and Events
Facebook rolled out the ability to go live in Facebook Groups and Facebook Events. You can chat live in your nonprofit group, take your whole team along to a conference or event, or give a presentation.
Live video in Events means that you can go live from your fundraiser or work party to allow those that can’t make it to join in the fun. Giving a presentation? Go live backstage to the people to give the audience a sneak peak. You can even use Events to schedule a live Q&A session or to host a meeting.
Live Reactions, Replay Comments, Live Filters
Live Reactions make it easy for your viewers to express their feelings during the broadcast; think of it like reading to a live audience, because you are. Using the same reactions that Facebook launched in the News Feed, viewers can express Like, Love, Haha, Wow, Sad or Angry, and the reactions are animated right on the video. Live Reactions appear in real time and then disappear so that broadcasters and viewers can weigh in on the topic—it’s like hearing the crowd’s cheer. When one of your friends reacts to your broadcast, or one that you’re both watching together, you’ll see their profile pic and a little starburst before their reaction appears.
Live video on Facebook allows broadcasters to engage with their commenters and respond to suggestions and questions. Facebook has seen that people comment over 10 times more on Facebook live videos than on regular videos.
Facebook also launched Live Filters to allow broadcasters to personalize their video. And, coming soon is the ability to draw or doodle on your video while live.
Discover live videos: Invite Friends, Live Video Destination and Live Map.
Now this is the bee’s knees for nonprofits. Facebook has also added the option to send invitations to friends to watch with you, right from the live video. Tap on the invite icon, select a friend and they’ll receive a push notification.
Finally, Facebook is starting to roll out a dedicated place on Facebook mobile where you can discover live videos that the world is talking about, live videos from the friends and creators that interest you, and—this is the big one—live videos on topics that you’re interested in. From there, you can also search live and on-demand videos, or go live yourself.
But wait—there’s more!
The Facebook Live Map
The Facebook Live Map (on desktop) lets you find video from 60 countries around the world.
Oh wait, there’s even more!
New live video metrics
Facebook also launched new metrics for Pages sharing live video. Now you can understand how long it takes people to tune in to a broadcast, how many viewers a broadcast has (at its peak), how many viewers stay and watch the whole show, when people drop off, and the total number of unique people who watched the video while it was live. You can also see a visual representation of viewers over time during the live broadcast.
Whew… that’s a lot.
Watch Facebook’s Chief Product Officer, Chris Cox, go live to answer questions about what’s new with live video: