[WEBINAR] Facebook Crash-Course for Nonprofits

Big thanks to everyone who was able to join us live!

Live Recording:

Presented by Briana Milligan on May 17th, 2016.

Notes and Resources:

  1. Understand the differences between Facebook entities in order to choose the right tool for the job.
  2. Your organization should never be a profile. Here’s how to convert it to a Facebook page.
  3. Give and receive page permissions using your real profile. Not a “grey account”.
  4. Facebook does not follow traditional communication rules. Applying these “old school” rules will usually fail.
  5. Post 3 to 4 times a day for maximum organic reach and engagement.
  6. It’s almost impossible to spam your supporters on Facebook.

[WEBINAR]: Understanding Facebook Metrics

Big thanks to everyone who was able to join us live!

Live Recording:

Presented by Shawn Kemp on March 29th, 2016.

Notes and Resources:

  1. Don’t worry too much about page likes. Mostly they are a vanity metric.
  2. Pay attention to engagement rate of posts above all else.
  3. Get to know your Facebook Insights.
  4. Use our free reporting tool to receive weekly reports on the overall health of your Facebook page.

[WEBINAR] Understanding Facebook’s Algorithm

Big thanks to everyone who was able to join us live!

Live Recording:

Presented by Shawn Kemp on March 28th, 2016.

Notes and Resources:

  1. A written guide to the algorithm.
  2. The core values of the news feed algorithm that will never change.
  3. How the algorithm effects nonprofits according to Facebook.