Nonprofit Facebook page templates: What you need to know

If your organization’s Facebook page is categorized as a “non profit organization”, you may have received a message about the new nonprofit page template. On June 19 Facebook will automatically switch all nonprofit pages to the new template.

This has left folks with many, many questions:

  • “What does the new template look like?”
  • “How is it different from what I have now?”
  • “How can I opt out??”
  • “Where can I get more information?!”

The purpose of this guide is to answer all those questions and then some. By the end you will have all the information you need to be ready for the switch at the end of the month.

Previewing the new templates

Any Facebook page admin can preview what the new nonprofit template will look like right now.

To do so first navigate to your Facebook page and click the settings button in the top right corner.

Nonprofit Facebook page templates

Then select edit page from the left hand menu:Nonprofit Facebook page templates

On the following page, click the edit button to open the templates menu:

Nonprofit Facebook page templates

Inside the templates menu you’ll find a view details button on each type of template. Locate the Nonprofit template and select this button:

Nonprofit Facebook page templates

You’ll now be able to scroll through a summary of what this new template holds:Nonprofit Facebook page templates

Switching now

Page managers also have the option of switching to the new template now! If you’re interested, just select nonprofits from the list of templates and confirm the switch. Once done, Facebook will ask you if you’d like to start a tour of the new layout:

Nonprofit Facebook page templates

This takes you back to your Facebook page and a guided tour:

Nonprofit Facebook page templates

Further page editing controls

Underneath the option to edit your page template, you’ll find the option to edit the tabs on your Facebook page. Clicking the settings button opens this option and also gives you a direct link to that tab. How cool is that?!

Nonprofit Facebook page templates

Under the list of current tabs on your Facebook page you’ll also see the option to add tabs. Just click Add a Tab button:

Nonprofit Facebook page templates

Once you’re happy with your page’s tabs, you have the power to drag and drop them into any order you’d like:Nonprofit Facebook page templates

Opting out of the nonprofit page template

To opt out of the change, log into Facebook on or after June 19. Navigate to the edit page menu as laid out above. The nonprofit template will be your page’s new template. To switch back, click the edit button:

Nonprofit Facebook page templates

Scroll until you find Standard and click the View details button:

Nonprofit Facebook page templates

Scroll to the bottom and click the Apply Template button:

Nonprofit Facebook page templates

It will then ask you to confirm. Click okay:

Nonprofit Facebook page templates

Now the new template is applied:

Wrap up While this may feel like a big switch for nonprofits on Facebook, we don’t believe it will be in the long run. It’s important to keep in mind that Facebook is still testing their page templates idea. This could be a new feature that sticks around, or it could quietly leave like other failed tested features on the platform.

It’s also important to remember that very few of your supporters ever visit your Facebook page, let alone spend time there. People engage with your posts in their news feed and use your Facebook page to find your website, addresses, phone number, etc. In short, page templates are a nice improvement but probably won’t make a huge difference to organizations.

Facebook ad rules: Do More Good With Less Work

Don’t have time to check your ads, ad sets, and campaigns on a daily basis? Then you need to try Facebook’s new automated ad rules!

All you have to do is tell Facebook what to check, when to make changes, and what those changes should be… and voila! You have your own automated ad assistant. Or if you’d rather personally make adjustments on the fly, you can also request notifications to keep you in the loop if and when certain things occur.

Either way, Facebook just gave nonprofits like you a ton of new power on their ads platform!

But power is only good if you know how to use it, right? So let’s talk logistics. Here’s exactly how to set it up.

Creating New Ad Rules

To get started, open your Facebook Ads Manager or Power Editor. (In this example, we’ll be using Ads Manager.)

On the first screen, right when you login, you should see a Create Rule button in the middle of the page under the Campaigns tab.

automated rules facebook

Choose which ads you want this rule to apply to. You can choose a particular campaign, ad set, or ad, or you can choose to apply the rule more broadly.

automated rules facebook

Next, choose what action you’d like to happen once the rule is triggered. This can range from sending you a notification to automatically adjusting the budget or bid amount for the ad in question.

automated rules facebook

Now you need to choose the condition under which your action will be triggered. Facebook gives us a ton of options here, so spend some time digging into this menu to discover your options.

automated rules facebook

You’ll also need to choose the time range and attribution window for this rule. The time range is the number of days’ worth of data you’d like the rule to apply to. The attribution window allows you to track actions taken during a particular span of time.

automated rules facebook

Lastly, choose how to receive notifications and name the new rule.

automated rules facebook

And look at that: You’ve created an ad rule!

automated rules facebook

Managing Existing Ad Rules

Rules can then be managed by clicking the down arrow and choosing Manage Rules. You’ll find this right next to the Create Rule button when you login to Ads Manager or Power Editor.

automated rules facebook

From there you’ll be taken to a new screen, where you can turn rules on or off, make changes, or even delete rules.

Automated rules Facebook

Select the Activity tab at the top to see a list of all rules and details about each one. Automated rules Facebook

And that’s all there is to it. So go log into your Facebook ads account and give this new feature a spin. You can also find more info and resources here or email us if you have any questions:

Facebook Town Hall features now available to nonprofits

Please note: This feature is currently only available to US users of Facebook.

Earlier this year, Facebook quietly released a new feature called Town Hall that they hoped would encourage US users to become more involved in elections.

“The feature is available to all U.S. users on desktop and mobile, and will now include News Feed integration….Facebook also announced it’s launching local election reminders for the first time, to encourage users to vote in state, county, and municipal elections.”

For the most part, this hasn’t been a very visible feature so far. Most users of the site probably didn’t even notice the new “Town Hall” icon in their left hand menu:

facebook town hall

But, that may be about to change. Facebook pages with the category of “non profit organization” now have the option to include a call to action, to contact a representative, in their Facebook posts.

That’s right. Your nonprofit Facebook page can add a Contact button to your posts that points to a representative supporters can start a conversation with.

Let’s look at all the bells and whistles of this exciting new feature, shall we?

Getting started

As the screenshot below shows, nonprofits now have a “Town Hall” icon they can select to add the call to action:

facebook town hall

Start typing a name and Facebook will suggest matching representatives on Facebook:

facebook town hall

Once you’ve selected your representative you’ll have the opportunity to fill out the rest of the post. This is a great place to include your theory of change! State the issue at hand, layout a reasonable solution and give supporters an easy way forward to help make a meaningful difference. Like contacting their local Reps!

facebook town hall

Here’s an example of what the post will look like once published.

A couple of things make this post really unique. First, we see a cute phone icon and “Contacting Senator Maria Cantwell” at the top of the post. Next we can see how many people have already contacted this representative. Lastly we find a call to action button embedded right on the post: facebook town hall

When supporters click the Contact button, they will be shown a screen with some options to do so. Do note: there is an option to start a conversation using Facebook Messenger!

facebook town hall

When a supporter selects the Share button, they are able to create their own call to action post encouraging their friends to reach out to this representative as well.

facebook town hall

Now you’re probably wondering, “But what happens if the person I select isn’t one of my supporters’ representatives?” The answer is, Facebook has your back!

In the example below we’re looking at a call to action to contact a state representative from Texas. Because I don’t live in Texas, Facebook doesn’t give me the contact button like before. Instead that button prompts me to find my Reps.

facebook town hall

Doing so takes me to the Town Hall page inside of Facebook. At the top of the screen Facebook has found 10 of my representatives on Facebook. I have options to follow these people or start a conversation. I’ll also see how many of my Facebook friends have connected with a representative in the past. In this case I have 52 Facebook friends who have.

facebook town hall

Wrap up

It’s not hard to see that this is one of Facebook’s many responses to the 2016 and 2017 elections in the US and European Union. It will be very interesting to see how this succeeds, or not, in getting more people involved in their country’s elections.

More interesting though, will be how nonprofit Facebook pages step up and leverage this powerful feature! Unlike Facebook the company, you and your organization probably have a much closer relationship with your audience of supporters. This puts you in a very unique, and powerful position, to drive and influence behaviors in your supporters. So take your newfound knowledge and go make the world a better place, you nonprofit hero you!

Nonprofits: Stop using “fake” profiles to access a Facebook page

Does your nonprofit uses “fake” or dummy Facebook logins to access your organization’s Facebook page? If so, you’ll need to switch to your team’s real Facebook profiles… TODAY.

Why so urgent?

Facebook is cracking down hard on fake accounts. Following the 2016 US presidential election and subsequent elections across the European Union, Facebook is under increasing pressure to go after anyone using its platform to perpetuate false information.

What’s their plan of attack? Well, first on their list is cracking down on fake profiles. Even though most fake logins aren’t created nefariously, if your nonprofit uses one, you will be caught in this sweep.

As Reuters reports,

“Facebook said it would go after amplifier accounts based on behavioral analysis that shows signs of inauthenticity.”

In other words, if their systems finds any fake profiles, they will shut them down. No questions asked. And if those profiles were your only way to access your nonprofit’s Facebook page? You’re fresh out of luck. Granted, you could try to work with them to regain access, but that often takes weeks or even months. What if you have events, fundraising efforts, or stories to promote in the meantime? Trust us. You don’t want to find yourself in this situation. We’ve seen it happen to way too many nonprofits, and it’s not pretty.

That’s why we created this article. We’re here to walk you through everything you need to know to help protect your nonprofit from losing access to its Facebook page.

Make the time, make the change, and save yourself the headache.

Facebook Pages and Personal Profiles

According to Facebook’s Terms of Service, you’re only suppose to operate a Facebook nonprofit page via a real Facebook profile. A lot of people think they can (or even should) set up a separate personal profile to avoid a presumed public connection with a page, but Facebook specifically does not want you to do that. If you do, it makes it that much harder for them to determine who’s being sketchy and who’s not.

Your one real, personal profile is suppose to be your key to all of your other activity on Facebook. The platform was specifically designed to work this way, with your personal data kept completely safe and separate from any public groups and affiliations you operate. Your profile isn’t publicly tied to those other pages in any way.

As a matter of fact, using real profiles is actually more secure for your organization overall. For instance, let’s look at the six different types of page roles you can assign a teammate:

facebook page roles

As you can see, you can limit access to different portions of your Facebook page depending on how much access that teammate needs. This is especially important for new employees, interns, volunteers, and other helpers..

One of the major problems with fake profiles is that they’re often given full administrative access without regard to these important distinctions. This can quickly become a nightmare if someone leaves the organization, is unhappy for some reason, or would like to otherwise put your Facebook page at risk, from the inside out.

By using your teammates’ real names and assigning them appropriate roles, you can also help keep track of who did what. For example, if something gets deleted that shouldn’t have, and it was done using a fake profile, it’s impossible to know who really performed that activity.

Why put your organization through an internal witch hunt when simply using real profiles could’ve cleared up that confusion in the first place? Again, we’ve heard too many horror stories…

Making the Fix

Fixing this issue will take you less than five minutes. Seriously.

First of all, there is no limit to the number of profiles you can give page access to. That said, only admins on the page may give those permissions to others.

If you’re an admin for the page, simply follow these instructions to start granting access to the appropriate parties:

Click Settings at the top of your Facebook page.

Click Page Roles in the left column.

facebook page roles menu

Type a name or email in the box. a. If the person is your Facebook friend, begin typing their name and select them from the list that appears. b. If the person isn’t your Facebook friend, type the email address associated with their Facebook account.

add a page role

Click Editor to select a role from the dropdown menu.

Click Save and enter your password to confirm.

That’s it!

This teammate will now receive a notification letting them know they have been given permission to access the page. Now, when they log into Facebook using their normal personal profile, they will be able to easily access and navigate to that page, like this:

pages menu

Once you’re finished adding everyone who should have access (with their real personal profiles), make sure to remove any fake profiles that still have access to the page. If you leave those profiles up, they could cause unnecessary risk to your organization. Be safe, not sorry.

And remember, when you need to add someone in the future, use their real profiles and follow the steps above. You can even bookmark this guide to help.

Wrap up

The days of using fake Facebook profiles are quickly coming to an end. While nonprofits often don’t mean any harm by creating them, they are against Facebook’s Terms of Service and how they’ve specifically designed their platform. With the sheer number of pages on Facebook (40-million to be exact!), Facebook simply doesn’t time to sort through which fake profiles are being used for good or ill.

Your best bet is to simply follow the Terms of Service, and it’s too your benefit, too.. Don’t put yourself and your nonprofit at serious risk of losing page access, not mention getting on a Facebook list of people who are truly up to no good.

If you ever have questions or concerns please reach out to us at