Now is a really exciting time for fundraising on Facebook! Historically fundraisers and donation appeals fell flat on the platform. Sure some nonprofits found success, but most did not or if they did it was very limited. But now that is all changing!
Over the last year we have seen a remarkable increase in the amount of people who are now comfortable donating on Facebook. This number is rapidly increasing and it’s important for you to understand how to make Facebook fundraising work for your nonprofit.
It’s important to note two things that are critical to this success:
- First the donation experience has to be mobile optimized, which means people can complete it quickly with only a few taps and that it looks amazing on a small screen.
- Second it has to be shareable because people are donating inside the Facebook context, they want to be seen supporting your organization.
Since this is one of the most frequently asked questions we receive in our webinars and through our live chat, we thought we would put together a quick guide on how to get started in just a few minutes. This guide will walk you through how to create the most optimized donation page available today plus how to set up your own “donate now” button on Facebook.
Let’s get started!
A few house keeping points before we start
If your nonprofit has a Facebok page you’re going to want to make sure you have your Donate Now button configured correctly so you can provide you donors with the best experience.
To setup your Donate Now button you will need two things an ActionSprout account and a Stripe payment account. If you’re a 501(c)3 we have a special deal from Stripe just for ActionSprout users, you’ll get $15k in donations fee free and then only 2.2% + $0.30 per transaction.
Let’s start with setting up an ActionSprout account.
Step 1: Your ActionSprout account
If you have any issues, don’t hesitate to chat with us on the ActionSprout website, or send us an email at firstname.lastname@example.org.
Step 2: Connecting Stripe and ActionSprout
Open your ActionSprout account. Click the Settings tab, then Integrations
Scroll down to Stripe and click Connect Stripe.
Follow the steps on the resulting window to connect your Stripe account with ActionSprout.
If you don’t have an account with Stripe yet, you can create one now.
You’re going to need:
- Your nonprofit’s legal name
- Bank account and routing numbers
If you have any questions contact Stripe’s customer support.
Step 3: Create your donation appeal
Inside of ActionSprout click on the large Actions tab at the top and then the green Create Action button:
This will open a right hand menu. From this menu select Donate:
From here you will be dropped into the donation action creation screen. Use our best practices guide to help you fill in the basics:
Make sure your donation appeal is something you can leave up for a while as your main donation button on Facebook. Otherwise, if it’s too time-sensitive, you’ll need to replace it with a new one often.
Once done, scroll to the bottom to configure your donation buttons:
This is what will be displayed to your potential donors:
Once you’re happy with your donation action hit save.
Step 4: Configure Donate button on Facebook page
The final stretch! We just have to drop this new donation page into the Donate now button at the top of your nonprofit’s Facebook page.
To do so, click the green Share button on your donation action. Inside this sharing menu scroll to the bottom and find the Make this your page’s primary call-to-action button section. Click the set as button and you’re done:
Now you can test your button! Log into Facebook and navigate to your page. Click on your new button and choose the test option:
If all checks out, you’re done! Any donations that come through this button can be accessed through your Stripe account.
Have any questions about raising donations on Facebook? Feel free to reach out! We’re always happy to help.