4 reasons why drafting posts creates stronger team workflows

You now have the power to save posts as drafts (inside the drafts folder of Facebook) through the ActionSprout app. While this feature may seem small, the implications are huge.

Here are four big reasons why you should get excited about drafts!

drafting posts

Reviewal process

Many organizations require that posts first get approved before they are published to Facebook. The Facebook drafts folder is the best overall setting for the reviewal process to take place.

In this folder, see exactly how the post will appear once published. Review all messaging, imagery and layout in it’s final form. This is the most accurate preview of a post you can get!

Now when you’re creating a post or action from within ActionSprout take advantage of this powerful reviewal feature.

Delegation

The drafts feature offers easy delegation and sharing of work. Lighten your workload and let an intern or fellow staff member draft up some posts. When it’s time to post, you can review their work and publish / schedule the content from within the drafts folder. If the content still isn’t quite right, edit the post right there. If the post is totally off the mark, you can simply delete it.

Now you can share the work without giving up control or quality.

Collaboration

Similar to the above, the drafts feature makes team collaboration easier. Select the content you’d like to post from Inspiration or Timeline, layout your message and save your finished idea as a draft. Now your team can jump into the drafts folder and give your content a look. As stated above, this is the most accurate representation of the post once it is published. This makes getting a second pair of eyes or a sanity check easy.

More control over how you work and post

This feature simply gives you even greater control over how you work inside of ActionSprout. Whatever your personal workflow looks like, you now have the full power of posting through the ActionSprout app. From planning, drafting, scheduling and publishing, we hope you and your team feel empowered and productive through ActionSprout.

Now go try the feature for yourself and see what you think!

Better management of your team’s Facebook posts

If your content strategy includes content curation (which it should!) it can be hard keep track of which pieces of content you’ve already shared. Add in a team of page managers and things really start to get crazy! So what’s a page manager to do?

Here at ActionSprout, we were running into this problem with our own pages. To make matters worse, even if we managed to remember that we’d posted the content, we couldn’t remember when we had done it. If we wanted to reshare a piece of awesome content for the second or third time, we had to jump into Timeline or Facebook to find out if it was too soon or not.

All of the clicking back and forth was driving us crazy, so we decided to do something about it. Now each piece of content in your Inspiration and Timeline feed comes with a “last shared date!”

This not only tells you if you have already shared a piece of content, but it will also warn you if it’s too soon to reshare it! (And you should definitely reshare high-performing content!)

Clicking on the shared date will also take you to the original post:

Facebook posts

If the piece of content is rockin and has been shared a few times, this share history will be displayed. Again, each time stamp links back to the corresponding post on Facebook:

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We hope this new feature makes it even easier to tap into the power of content curation, and collaborating with your team members! Never again should you wonder if and when a post was shared.

Happy sharing!

Top Posts for Art Museums to Share: April 26, 2016

The secret to increasing the reach, engagement and growth of your page is Content Curation.

Sharing trending, high-performing, posts from others in your sector is one of the most important things you can do on Facebook to be successful. The top pages on Facebook practice this strategy, with most following the 80/20 rule – 80% of their page’s content is shared from others and 20% is original content.

Curating content is not only normal, it’s expected throughout social media. The following posts were pulled using ActionSprout’s Inspiration feed which makes this strategy fast and easy to practice.

Here are the top-performing posts that art museums should be sharing.










We can’t express the importance of sharing great content enough! Facebook is built for sharing and telling stories. ActionSprout makes it fast and easy to find the best content to share in your space.

Try the inspiration tool for yourself. It has never been easier to leverage the Facebook Algorithm for your mission.

Supporter management on Facebook just got better!

What is the foundation of your Facebook page made of? It’s not a trick question. Your page is made up of people!

The problem with your Facebook page can also be people. They’re a bit of a double edged sword! You want to grow your following on Facebook, but once you do so, it can be easy to become overwhelmed.

Who are my supporters on Facebook these days? I’ve completely lost track! It’s hard to keep up with the comments and messages and know who I’m talking to. Who are my donors? Who are my volunteers? Who are my most active supporters?

Don’t feel bad! This happens to all Facebook pages as they grow. That’s why at ActionSprout, we’ve been hard at work on features and tools that make managing and knowing who your supporters are a bit easier.

Supporter Tagging

Tag anyone in your ActionSprout account with unique, custom tags. This tag follows the supporter throughout ActionSprout and your data exports. Now, no matter where you view the supporter, you’ll have an idea about who they are based on their tag(s).

You’ll always know if a person interacting with your page needs a follow up, further engagement, or possibly needs to be blocked (in the case of online trolls).

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Why would you use People Tags? The reasons are almost unlimited. Here are just a few ideas about who to tag to get you started:

  • Your donors
  • Your volunteers
  • Any known trolls or troublemakers
  • Your employees
  • Known influencers
  • Active Facebook fans
  • MVPs
  • Celebrities for your cause

Engagement Level

We know what you’re probably thinking: “Supporter tags are awesome…but what if I don’t know who they are to tag them in the first place? Then what?”

The answer: Engagement level.

Everyone in your ActionSprout account is given an Engagement Level score based on their interactions with your page on Facebook. Based on these scores, you’ll be able to tease out who your MVPs are, who needs further engagement and who’s almost there.

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The higher the score the more passionate and connected to your cause they are.

Engagement Scores are a weighted sum of your supporters likes, comments, actions completed and donations given. The weights are as follows:

  • Likes X 1
  • Comments X 5
  • Actions completed X 20
  • Donation amount given X 5

Thus someone who likes a lot of your posts may still have a lower score than someone who has donated to or taken action for your cause.

While not bulletproof, this score will give you a pretty good idea of who your supporters might be.

Existing supporter profiles

These two new pieces of information are added to the existing supporter profiles already inside your ActionSprout account. As you know, these profiles continue to grow in richness as your supporters continue to engage with you on Facebook.

Like we said at the top, your people are the core and foundation of your mission. At ActionSprout, we’ll always be working to give you the best possible tools to make reaching, engaging and growing your relationship with these people the best experience it can be.

Top Posts for Education Associations to Share: April 15, 2016

The secret to increasing the reach, engagement and growth of your page is Content Curation.

Sharing trending, high-performing, posts from others in your sector is one of the most important things you can do on Facebook to be successful. The top pages on Facebook practice this strategy, with most following the 80/20 rule – 80% of their page’s content is shared from others and 20% is original content.

Curating content is not only normal, it’s expected throughout social media. The following posts were pulled using ActionSprout’s Inspiration feed which makes this strategy fast and easy to practice.

Here are the top-performing posts that education associations should be sharing.










We can’t express the importance of sharing great content enough! Facebook is built for sharing and telling stories. ActionSprout makes it fast and easy to find the best content to share in your space.

Try the inspiration tool for yourself. It has never been easier to leverage the Facebook Algorithm for your mission.

Unlock the potential of Facebook for your nonprofit

In a nutshell, Beth Becker is a social change enthusiast. She spends most of her time sharing her knowledge and experience by helping organizations link their digital and offline efforts to make a difference and meet their missions. She can often be found conducting trainings on digital strategy for the New Organizing Institute, clients and conferences like PA Progressive Summit, Netroots Nation, and is a contributing blogger at epolitics.com.

She brings over 20 years of communication and marketing background to her work, in addition to her experience with political, nonprofit and labor clients. Recently, we had the chance to sit down with her and dive deep into social media strategy. Here’s what she had to say.

How has your strategy / options on Facebook changed over time?

I can think of many changes… I mean let’s face it, Facebook (and social media in general) evolves over time so our strategy needs to as well. But it all boils down to coming to terms with the Facebook algorithm. If you look closely at what the algorithm does and the changes they make in relation to Facebook’s need to make money, it becomes clear that the way they make their money is to provide the users with the best experience possible. The decisions they make in order to do this are based on hard data and lots of it. When we follow suit with our strategies, we are able to build strong, engaged communities.

So every time they make a change, it forces us to make strategic changes, but the end result for both us and Facebook is the same: a better user experience that keeps our community coming back to us over and over again.

How does ActionSprout fit into your larger social media strategies?

ActionSprout does so many things that it’s hard to narrow it down to one or two. Being able to consistently run actions that engage the community is important, but one of the things I love most about ActionSprout is the data on the back-end. Being able to look at those who are engaging with content and identify who the most engaged members of the community are is important and necessary. Of course, it doesn’t hurt that it has a mechanism as a Facebook app that makes it possible to migrate your Facebook community to your email list as well. Cross-channel relationships are the key to a successful digital strategy.

What are the top ActionSprout features you use most often?

The data contained in the People tab, without a doubt. I do use the Inspire tool when needing a creativity boost and as a way to see what’s working for others.

What’s a unique way that you use ActionSprout?

I think the key way I use ActionSprout is that it isn’t a standalone content stream… it is integrated into the overall content strategy seamlessly. It’s not like, “Oh we should run an ActionSprout Action today”; it’s: “We’re doing X and we could do an Action to complement it in this way.”

How do you measure success on Facebook? What metrics do you focus on?

It’s all about the engagement. Vanity metrics like audience size? Pretty meaningless to me. Who is talking to us, do we talk with our community—not at them.

How do you experiment with content on your Page? What’s your method?

Try, fail, try again. If it’s really important content I may “test” it by posting it as a targeted post on my personal Facebook wall to a segment of my friends to see how they react, but by and large what we do is based on data; yet we recognize that audiences evolve as they grow so we are constantly trying new things while integrating lessons learned into what we are doing.

What’s your advice to other Page managers?

Three things:

  1. Experiment, experiment, experiment. What works on ONE Page may or may not work on yours, so make informed guesses and experiment.
  2. Be a part of the community not apart from the community—it’s a long, ongoing conversation.
  3. The algorithm is your friend. Stop wasting time complaining about it… put it to work for you.

What can other nonprofits learn from this success?

  1. Strategies that follow Facebook’s algorithm are successful. It’s a very good idea to keep up with changes that Facebook makes to its algorithm and how they’re affecting content reach and delivery. Social strategies that work in parallel with the algorithm instead of against it will prove much more effective.
  2. Don’t get caught in the vanity metric trap. Fan count feels and looks good. Not many Page managers wouldn’t like having a million likes on their Page. The problem is that’s all fan count is—something that feels and looks good. Outside of the warm and fuzzies, fan count means almost nothing. The engagement on your Page, as measured in likes, shares, comments and clicks, is what you want to focus your time and energy on. At the end of the day, increasing your engagement will accomplish your goals much, much faster than fan count.
  3. Experiment. Lots of folks, including ourselves, will tell you what you should and should not be doing on Facebook. While this advice is valuable, it’s really only a starting place. Every 4. Page and its audience are vastly different. The strategy that works wonders for one Page may fall flat on yours. That’s why it’s so important to experiment and learn what works for your unique Page.
  4. Facebook is about community and relationships. When you join Facebook, you’re joining a community. This being the case, you should minimize the time you spend talking at people and increase the time you spend talking with them.
  5. No piece of your strategy could work in isolation. Beth uses ActionSprout and other social tools in conjunction with each other as a part of her larger social strategy. Having an intertwined strategy like hers will boost your success and increase the value of each of your tools.

Can Supporters Effectively Fight Poverty Through Social Media?

Co-founded by Bono, ONE is an international campaigning and advocacy organization of more than 6 million people taking action to end extreme poverty and preventable disease, particularly in Africa. They primarily work with political leaders to combat AIDS and preventable diseases; increase investments in agriculture and nutrition; and demand greater transparency so that governments are accountable to their citizens.

Recently, we had the pleasure to talk with Garth Moore, the U.S. Digital Director at ONE.

How has your strategy / options about Facebook changed over time?

It’s constantly evolving as Facebook changes their algorithms. Originally, Facebook felt more like a broadcast medium. But, as our base has grown on it, so has our strategy. Facebook leads people to ONE with our great content; engages members with local event postings and comments; and gets people to take action on our issues (primarily signing petitions, but also doing other things).

Tell us a bit about your Facebook Page (What’s the audience like, what kind of content do they enjoy the most, how often do you post?)

ONE has several Facebook channels and we post to our main channel probably 4–7 times a day. Our audience is pretty responsive and we encourage them to comment, ask questions, and even push back on our content or actions. We don’t shy away from engaging directly with our members—we love it!

Like most organizations, our fans love listicles and photo albums! We also try to make sure to share news items with them and keep them informed on when our issues make the news. And our fans love content on girls and women programs, which is a big focus in our work this year.

Tell us about a successful action. Can you tell us what went into creating the Action?

Our best action, so far, has been our Poverty is Sexist petition. There will be new development goals for the world decided on this year, and we think the key to success in beating poverty starts with supporting girls and women. Our petition tells world leaders to put their issues on the forefront of the new global goals to end poverty.

We had thousands of petition signers within a day or two. Then, when we reposted the action a month later, we got even more signers. It’s our flagship petition for the year leading up to the United Nations Week in September, so we’ll run it a few more times and expect great results.

What did you learn from this success more broadly? Is there anything you do differently now?

Our actions with the broadest appeal do better. Now we want to test language and images to see what works and what will inspire people to add their name to an action that already has almost 1 million names on it.

What did you learn about your audience from this success?

We learned that a few of them take more than one action. We love these members! So, we want to get every action that will be on the site into ActionSprout and then really target our Facebook Page likers to take these actions in Facebook.

Do you have any advice for other nonprofits based on your learning?

Test! Test! Test! Test petition or event headlines and language. Test the same action with 3–4 images and see which one does the best. Test 2–3 promoted posts against each other to see which ones drive the most actions. You could do a test a week and in one month, have a highly optimized action and way to promote it. It’s worth carving 3–4 hours max each week to do it.

Takeaways

  • Broadcasting channel to community outlet. Over time, Facebook Pages have shifted from broadcast channels to places of community engagement. Fans today come to Pages with the expectation of community involvement and participation. They expect an answer to their comments and questions, and desire a connection with Page managers. It’s important to keep this frame of mind when running your Page. The more you can create and encourage this atmosphere, the more successful your Page will be.
  • Repost actions for even greater engagement. Garth states that reposting one of his most successful actions led to even more success. This is an important example that illustrates the significance of reposting: even successful actions can benefit from being reposted. We recommend reposting each action 3–4 times for maximum results. Many organizations have even enjoyed success reposting actions hundreds of times.
  • Test everything. As Garth states, one of the most powerful things you can do is test and experiment. You’ll never truly know what will lead the most people to take action for your cause unless you experiment with different angles, asks and formats. You have little to lose and much to gain in the game of testing
  • Post multiple times a day on Facebook. This gives your supporters lots of opportunities to engage with your content and mission. The more engaged they are, the more likely they are to complete your actions.

Top Posts for Education Associations to Share: April 15, 2016

The secret to increasing the reach, engagement and growth of your page is Content Curation.

Sharing trending, high-performing, posts from others in your sector is one of the most important things you can do on Facebook to be successful. The top pages on Facebook practice this strategy, with most following the 80/20 rule – 80% of their page’s content is shared from others and 20% is original content.

Curating content is not only normal, it’s expected throughout social media. The following posts were pulled using ActionSprout’s Inspiration feed which makes this strategy fast and easy to practice.

Here are the top-performing posts that education associations should be sharing.










We can’t express the importance of sharing great content enough! Facebook is built for sharing and telling stories. ActionSprout makes it fast and easy to find the best content to share in your space.

Try the inspiration tool for yourself. It has never been easier to leverage the Facebook Algorithm for your mission.

Top Posts for Animal Shelters and Rescue Centers to Share: April 14, 2016

The secret to boosting the reach and engagement of your page is Content Curation.

Sharing trending, high-performing, posts from others in your sector is one of the most important things you can do on Facebook. Curating content is not only normal, it’s expected on social media and will increase the reach and engagement of your page.

All the top pages on Facebook practice this strategy to grow their pages, with most following the 80/20 rule – 80% of their page’s content is shared from others and 20% is original content.

Sharing raises all boats and gets your audience fired up to take action for your cause. Remember, the quality and relevance of the content you share (or post) will determine how much engagement your content gets.

Here are the most shareable posts that animal shelters and rescue centers should be sharing.










Top Posts for Museums and Science Centers to Share: April 13, 2016

The secret to boosting the reach and engagement of your page is Content Curation.

Sharing trending, high-performing, posts from others in your sector is one of the most important things you can do on Facebook. Curating content is not only normal, it’s expected on social media and will increase the reach and engagement of your page.

All the top pages on Facebook practice this strategy to grow their pages, with most following the 80/20 rule – 80% of their page’s content is shared from others and 20% is original content.

Sharing raises all boats and gets your audience fired up to take action for your cause. Remember, the quality and relevance of the content you share (or post) will determine how much engagement your content gets.

Here are the most shareable posts that museums and science centers should be sharing.