I think it’s safe to say we have all broken one of Facebook’s policies whether small or large at some point. We have had to jump through Facebook’s hoops to unlock our page or profile and receive the good graces of Facebook once again.
The problem is we didn’t know about the policy in the first place. We’re just attempting to keep up with Facebook’s changes and are doing the best we can. We’re a nonprofit for gosh-sakes! We aren’t trying to hurt anyone.
The problem is Facebook is a huge company. They don’t have the time to tease out who’s who, good intentions and honest mistakes. Facebook will work with you to right wrongs and clear up misunderstandings but it can take a while and in the meantime you’re down for the count.
This piece will flush out the top three Facebook policies you need to know about to prevent unnecessary pain and frustration.
“Facebook users provide their real names and information, and we need your help to keep it that way. Here are some commitments you make to us relating to registering and maintaining the security of your account:
You will not provide any false personal information on Facebook, or create an account for anyone other than yourself without permission You will not create more than one personal account.”
Nonprofits most commonly break this rule when they create a special profile to access their organization’s page or ad account through. This profile and its login information are then shared with the rest of the team to give people access to the page.
If Facebook closes your fake profile, you can lose access to your organization’s Facebook page as well as well as any ad accounts tied to this profile. This is especially true if the fake profile was the only “user” on the page or ad account. This means you can lose access to any ad credits or ads data inside the account.
Don’t create or use a shared profile to access your organization’s page(s) or ad account(s). Beyond the consequences above there are numerous security concerns with this method.
Instead, simply add your teammate’s personal profiles to the page(s) and ad account(s). This is how Facebook wants you to give permission to different accounts and how the platform is designed to work.
Do note: personal profiles that have access to a Facebook page are not publicly linked to the page in any way.
Another option is to use Facebook Business Manager to manage your organization’s page and ad account. Again you will be giving access to individual users not shared profiles.
Changing your Page Name
Facebook doesn’t freely allow page managers to change their page’s name once established.
Facebook doesn’t want a page to gain a number of likes under one name and then change the name of the page to something else. This can lead to user confusion, situations of bait and switch and fraud.
Once a page has over 200 likes all page name changes are by request only. You may only change the name of your page once. After that initial change, you will need to appeal directly to Facebook for any addition page name changes.
Most commonly nonprofits run into this issue when making small changes to their organization’s page name for clarity. They’ll make these changes not realizing there are limits and request processes to change a page’s name.
Your page’s name can be locked down and inaccessible to you.
Knowledge is king! Know that changing your page’s name is no small matter and you only have one easy shot at it. Think it through and make it count!
20% text rule
Facebook only allows ad images to contain 20% text.
“Ads that have more than 20% of text in their image won’t be approved to run on Facebook or Instagram. Too much text can look like spam and make people think that your ad is low quality. Make sure to use the headline and body of your ad to tell people more about why you’re advertising and what you want them to do.”
Submitting ad images that contain more than 20% text.
The ad is not approved. (In some cases the ad will be approved for a short time and then pulled)
Use a grid tool checker to check all your ad images before your submit them for review. This extra step will save you time, effort and frustration over rejected ads.
Links to relevant documents:
We strongly suggestion that you bookmark the following links or keep them someplace handy. There are many more policies we did not cover in this piece you will need to know. Again knowledge is power. The more you know, the less likely you are to mistakenly violate one of Facebook’s policies.
Community guidelines: https://www.facebook.com/communitystandards
Page guidelines: https://www.facebook.com/page_guidelines.php
Advertising policies: https://www.facebook.com/policies/ads/
Facebook terms upon sign up: https://www.facebook.com/legal/terms