Setting up your page correctly is the first step toward success

Whether you’ve set up a Facebook page from scratch before or you’re a social media newbie, it’s a good idea to brush up on Facebook page basics before your page goes live. Why? The best way to meet your Facebook goals is to make sure your page is set up for success from the start. After all, you wouldn’t launch a broken product or send out a partial email because you know you’ll only have to fix it later — and that’s double the work with no additional return! Your Facebook page is no different.

Use the steps below to get your page launched on the right foot the first time.

“About” Section

When you start setting up your page, be sure to fill out your “About” section completely and thoroughly. Facebook’s algorithm uses this information for your page to show up in searches, and it is frequently visited by followers and non-followers. The top things you need to be sure to include are: 

  • Link to website 
  • Mission 
  • Our story 
  • Email and other contact information
  • City/country

Category

Be sure to select the correct category for your page so you can access the tools and features that are right for you. For instance, did you know that Facebook only gives community organizers and nonprofits fundraising and donation tools?

Choosing the correct category when you set up your Facebook page not only ensures that you get important product and policy updates, it’s also used to determine eligibility for ActionSprout grants. 

“Call to Action” Button

This button is prime real estate — right under your cover photo. A call to action (CTA) is a great tool for reaching goals, but don’t just set it and forget it. You can — and should — customize it to fit your needs throughout the year! For example, during fundraising season, the button’s CTA may be to “Donate” while later in the year, when you want to increase your mailing list, you can change the button’s text to “Sign Up.” Below are more options for customizing your Facebook call to action button:

  • Book Now
  • Contact Us
  • Send Message
  • Sign Up
  • Send Email 
  • Call Now
  • Watch Video 
  • Learn More
  • See Offers
  • Shop Now

Bonus: Want more petition signatures, RSVPs, donations, volunteer sign-ups or surveys completed? Learn how ActionSprout Social Actions deliver customized, inspiring and engaging calls to action that get supporters moving.

Cover Photo and Profile Picture

Be sure to have images of high quality that are correctly sized for your profile picture and cover photo. 

      1. Sizing for profile photo: 800 pixels by 800 pixels
      2. Sizing for cover photo: 1640 pixels by 720 pixels

Invite Family and Friends to Like Your Page

This step is an incredibly easy way to build a following for your page, but it’s also one of the most forgotten steps, too. On the right side of your page, there is an option to invite your contacts to follow the page. Take advantage of this feature, and don’t be shy about inviting people to your page and supporting your cause!

Create a Business Manager Account

A Business Manager account helps organize and manage your page while also protecting the privacy of your personal Facebook page from other admins on your team. Also, all pages must have a Business Manager account to promote posts or run Facebook ads. So whether yours is a business, organization, or even a political campaign page, setting up Business Manager is a must.

Note: This step is listed last because you must already have a Facebook profile to start a Business Manager account. Once you have a Facebook profile, use the steps below to create a Business Manager account.

  1. Go to business.facebook.com and click “Create Account.”
  2. Enter the name of your business/organization/campaign/candidate page, plus your name and email address.
  3. Follow the prompts, entering additional information.

But wait, there’s more! Once your Business Manager account is approved, you’ll need to add an Ad account:

  1. Go to “Business Settings” and click “Accounts.”
  2. Select “Ad Accounts” and click (you guessed it) “+Add.”
  3. Choose the option that’s right for your page: Add Ad Account, Request Access to Ad Account or Create a New Ad Account. Since you’re reading this, the last option is probably the right selection for you.
  4. Follow the prompts, add users and assign access levels.

Read Next: If you manage a nonprofit, political or issue-based page, you need to read about Facebook’s new ads policy and learn how to get your page authorized now.