121 Digital Marketing Quotes Every Marketer Should Know

As digital marketers, we are always challenged with finding creative and productive ways to get results for our clients. It’s not easy, and it takes a lot of work to do it. We thought of making this list with 121 quotes (BTW. 101 is too cliche) to help you stay inspired on your awesome job. We are sure that you will find quotes that relate to you.

All quotes are shareable, so we encourage you to share those that you like most with your friends.

Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change.– Jill Whalen

When you are writing keep asking yourself “so what” until you are sure what is in it for the customer.– Ann Handley.

Take a risk and keep testing, because what works today won’t work tomorrow, but what worked yesterday may work again.– Amrita Sahasrabudhe.

Advertising brings in the customers, but it is your job to keep them buying from you.– Chet Holmes.

The pace of change means that relationship is more important than ever before.– Dave McLaughlin.

Quit counting fans, followers, and blog subscribers like bottle caps. Think instead about what you’re hoping to achieve with and through the community that actually cares about what you’re doing.-Amber Naslund

People shop and learn in a whole new way compared to just a few years ago, so marketers need to adapt or risk extinction.– Brian Halligan

It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.– Jeff Eisenberg.

In 2004, good SEO made you remarkable on the web. In 2014, good SEO is a result of being remarkable on the web.– Rand Fishkin

Going viral is not an outcome; it’s a happening. Sometimes it happens; sometimes it doesn’t. Just remember, fans are vanity and sales are sanity.– Lori Taylor

I love being marketed to’. Said no one, ever.– Jess3

Your culture is your brand.– Tony Hsieh

We’re all learning here; the best listeners will end up the smartest.
– Charlene Li & Josh Bernoff

Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble.– Ian Schafer.

Good marketing makes the company look smart. Great marketing makes the customer feel smart.– Joe Chernov

You can’t fool all the people, not even most of the time. And people once unfooled, talk about the experience.– Seth Godin

It doesn’t matter how much ‘real’ (objective) value you have baked into your product if your customers don’t perceive that value.– Dharmesh Shah

Great SEO isn’t just about leading search engines, it’s about understanding and fulfilling the searcher’s intent. – Shahid Shahmiri

Best way to sell something: don’t sell anything. Earn the awareness, respect, and trust of those who might buy.– Rand Fishkin

Commit to a niche; try to stop being everything to everyone– Andrew Davis

Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it– David Meeran Scott

A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.– Scott Cook

Being able to quit things that don’t work is integral to being a winner– Timonthy Ferris

We embed social media inside our processes. Let’s look at our processes and see how we can enhance them with social.– Sandy Carter

The only way to win at content marketing is for the reader to say, ‘This was written specifically for me.’– Jamie Turner

Without strategy, content is just stuff, and the world has enough stuff.– Arjun Basu

My theory is that in the age of the internet, it’s what you write, not where you write it, that matters.– Dan Lyons

You don’t have to reinvent the wheel; you just need to share your unique perspective on why the wheel is important.– Jon Ball

If you can’t measure it, you can’t manage it.– Peter Drucker

The Internet makes money for you when you build something that is real and when it matters to people!– Darren Rowse

Authenticity, honesty, and personal voice underlie much of what’s successful on the web.– Rick Levine

Content is king, but marketing is queen and runs the household.– Gary Vaynerchuk

Sell-sell-sell sales methods simply do not work on social media.– Kim Garst

The difference between Sales and Marketing is that Marketing owns the message and Sales own the relationship.– John Jantsch

Marketing is about telling good stories. Social media marketing is about getting your customers to tell them for you.– Corey Eridon

If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.– Guy Kawasaki

Social Media is about sociology and psychology more than technology.– Brian Solis

The best way to persuade people is with your ears – by listening to them.– Jamie Turner

If you don’t make mistakes, you aren’t really trying.– Coleman Hawkins

Marketers need to build digital relationships and reputation before closing a sale.– Chris Brogan

Don’t think of pitching. Think of offering…The offer is better than a pitch.– Sonia Simone

On average, people should be more skeptical when they see numbers. They should be more willing to play around with the data themselves.– Nate Silver

The paradox is the more info you give away, the more people will buy what you have to give.– Brian Clark

So let me get this straight, you tell your clients to blog every day but you don’t?– Paul Rosenberg

Content builds relationships. Relationships are built on trust. Trust drives revenue.– Andrew Davis

Tell a story. Make it true. Make it compelling. And make it relevant.– Rand Fishkin

The objective is not to ‘make your links appear natural’; the objective is that your links are natural– Matt Cutts

90% trust peers on social networks (even strangers); only 15–18% trust brands.– Danny Brown

You can never go wrong by investing in communities and the human beings within them.– Pam Moore

You have to understand as a marketer that consumers are functioning in the age of efficiency.– Mitch Joel

Each of us has some kind of powerful story. Tell it.– Leo Babauta

The modern marketer is an experimenter, a lover of data, a content creator, a justifier of ROI.– Kim Walsh

As digital marketers, tasked with starting an agency, we are always challenged with finding creative and productive ways to get results for our clients and reach a broader audience to help grow businesses. – Jessica Johnson

Create a minimal viable product or website, launch it, and get feedback.– Neil Patel

Your most unhappy customers are your greatest source of learning.– Bill Gates

Quality is more important than quantity. One home run is much better than two doubles.– Steve Jobs

Making promises and keeping them is a great way to build a brand.– Seth Godin

Measurement is like laundry. It piles up the longer you wait to do it.– Amber Naslund

Don’t say anything online that you wouldn’t want to plaster on a billboard with your face (or logo) on it.– Erin Bury

Make the customer the hero of your story.– Ann Handley

Disruptive innovation can hurt, if you are not the one doing the disrupting.– Clay Christensen

If you cannot do great things, do small things in a great way.– Napoleon Hill

If you don’t understand people, you don’t understand business.– Simon Sinek

Stay committed to your decisions, but stay flexible in your approach.– Anthony Robbins

The overarching problem is that everyone sees and uses social media from a different perspective.– Neal Schaffe

Customers can’t always tell you what they want, but they can always tell you what’s wrong.– Carly Fiorina

The brands that can connect with the client in a real way will win.– Gary Vaynerchuk

Content is fire. Social Media is gasoline.– Jay Baer

Traditional marketing talks at people. Content marketing talks with them.– Doug Kessler

Money follows passion – not the other way around.– David Garland

Depending entirely on Google or SEO is dangerous.– Danny Sullivan

Don’t focus on having a great blog. Focus on producing a blog that’s great for your readers.– Brian Clark

Never forget social media is for reach but email is for revenue .– Bryan Eisenberg

Care about your customers more than about yourself, and you’ll do well.– Derek Sivers

Content is the reason search began in the first place.– Lee Odden

When it gets difficult is often right before you succeed.– Chris Garrett

The best marketing doesn’t feel like marketing.– Tom Fishburne

Our head of social media is the customer.– McDonalds

The secret to getting results from your social networking is to act like a member, not a marketer.– Mari Smith

Content marketing is a commitment, not a campaign.– Jon Buscall

Great content is the best sales tool in the world.– Marcus Sheridan

Customers are usually very good at identifying their problems, not so much the solutions.– Dharmesh Shah

The future of business is social.– Barry Libert

The best ideas come as jokes. Make your thinking as funny as possible.– David Ogilvy

New marketing is about the relationships, not the medium.– Ben Grossman

Marketing without data is like driving with your eyes closed.– Dan Zarella

Content is anything that adds value to the reader’s life.– Avinash Kaushi

Your goal should be to own quality time in your customer’s inbox.– Drew Davis

You have to start with the basic premise that you need to know what your competition is doing.– Guy Kawasaki

SEO is not something you do anymore, it’s what happens when you do everything else right– Chad Pollitt

Google only loves you when everyone else loves you first.– Wendy Piersall

A comedian can’t stand in front of an audience and tell them he’s funny. He has to tell the joke and let them decide.– Doug Brown

Start with the end in mind and work backward.– Michael Stelzner

People ignore design that ignores people.– Frank Chimero

Focus on how to be social, not how to do social.– Jay Baer

When it comes to content, the best marketers know that self-promotion is good!– Kieran Flanagan

Love your readers to death!– Darren Rowse

We must move from numbers keeping score to numbers that drive better actions.– David Walmsley

Email has an ability many channels don’t: creating valuable, personal touches – at scale”.– David Newman

Modern sales feels more like a Doctor/Patient relationship than a Salesperson/Prospect relationship– Mark Roberge

You can’t shortcut relationships.– Scott Stratten

Your website is your greatest asset. More people view your web pages than anything else.– Amanda Sibley

Give them quality. That’s the best kind of advertising.– Milton Hershey

Don’t be afraid to get creative and experiment with your marketing.– Mike Volpe

Don’t build links. Build relationships.– Rand Fishkin

Nothing influences people more than a recommendation from a trusted friend.– Mark Zuckerberg

When you try to do something big it’s hard to fail completely.– Timonthy Ferris

You must either modify your dreams or magnify your skills.– Jim Rohn

“If plan “A” fails — remember you have 25 letters left.– Chris Guillebeau

Think like a publisher, not a marketer.– David Meerman Scott

Recruiting great marketers must be your #1 priority.– Kipp Bodnar

Influence is providing attention and value to others.– Laura Fitton

Some of us sell to businesses, but we all market to people– Elle Woulfe

Blog with passion. Passion spreads.– Scott Stratten

Make it about them, not about you.– Simon Sinek

Do not be embarrassed by your failures, learn from them and start again.– Richard Branson

It’s all about people. It’s about networking and being nice to people and not burning any bridges.– Mike Davidson

You have to understand that nothing appeals to everybody.– Gene Simmons

Messages that fail to fascinate will become irrelevant.– Sally Hogshead

If you get bored with social media, it’s because you are trying to get more value than you create.– Fast Company

Make your marketing so useful people would pay you for it.– Jay Baer

Good marketers see consumers as complete human beings with all the dimensions real people have.– Jonah Sachs

With AI shaping SEO, the real key to standing out is eye-catching, shareable content. It’s about that
human angle that AI just can’t recreate.- Dennis Dimka

When you say that you’re great, it’s marketing. When other people say that you’re great, it’s magic. – Brittany Hodak

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