At ActionSprout, we are all about telling stories.
Storytelling is one of the oldest, most effective forms of communication.
Stories naturally resonate with people, catching their interest and engaging their emotions while allowing them to absorb important messages effortlessly and enjoyably.
People like getting information easily, and they never forget what makes them feel good. A worthy story will inform your supporters simply and make them feel good about your organization.
A good story is capable of carrying a lot of information in an engaging and memorable way that’s easy for people to repeat and share with others.
When organizations share their stories, supporters can connect with them and their cause in a much deeper, more personal and emotional way. Many times these supporters will turn around and share the organization’s story with others, spreading awareness about the organization’s mission.
This organic spreading by word of mouth offers a lot of bang for your buck when it comes to advertising your cause and increasing awareness.
Blaise Lucey wrote an article for Constant Contact about the 21 ways nonprofits can use social media to better get their mission across. Many of these ways, not surprisingly, were very much storytelling.
Share stories about what’s going on behind the scenes in your organization by using pictures and video. Pictures and video make it easy for people to absorb your organization’s story quickly.
As you work towards your organization’s internal goals, whatever it may be, share it with your fans. This could be little things like working as an office to be more sustainable or that your organization is expanding and moving to a new space. This sharing builds a personal relationship with your supporters and lets them get to know the people behind the organization.
Share stories about the struggles and progress of your organization. Tell supporters how close your organization is to reaching its mission goals.
Post updates on what’s being done with their donation money.
If there are setbacks, let supporters know what is being done to overcome the problem. Give supporters confidence that you’re working hard to use their money and support in the best possible way and that you’re making progress.
Especially post a story if there is success! People want to know that their support helped create a positive outcome.
Share stories that build your Facebook page into an information hub on the topics surrounding your organization’s cause.
Don’t just tell your story. Tell the story of the broader issues your organization focuses on. Curate content and stories that surround your cause and any social issues, legislation or changes that are relevant.
You should become the trusted source of information on all things related to your cause. Become an expert in the eyes of your supporters. If you seem to really know your stuff, people will be more likely to trust and support your organization.
This includes linking to any press coverage your organization receives. Your page should be one of the first places this news breaks.
Make your supporters a part of your story! A quick and easy way to do this is to take pictures at events. Upload the pictures and invite people to tag themselves and share their experience at the event.
Now your supporters are a part of your story too! Be sure to start the tagging by tagging volunteers or employees from within your organization.
Another way to Include your supporters in your story is through Actionsprout Actions. This allows them to take action and participate in your story as it unfolds. It can also be a great way of sharing some of the news and topics that surround your cause.
More Information About Storytelling
You can find Blasé Lucey’s full 21 tips listed on great looking slides that tell you the how and why of each tip and give you inspiring real life examples at this link: http://blogs.constantcontact.com/product-blogs/social-media-marketing/nonprofits-slides-facebook/
If you want to perfect the art of storytelling, Nancy Duarte is a great resource to have. She’s a phenomenal author and speaker and an expert when it comes to telling stories. Her information is here: http://www.duarte.com/