3/17/2015 Update: ActionSprout now offers the ability to invite people to like your page who have liked a post. For full written steps click here.
Facebook quietly released a powerful new feature you should be aware of: a new to ask for Facebook likes. You now have the ability to invite people who have liked your Page post(s) to like your actual Facebook Page.
To access this feature, first find a post that has more than two or three likes on it. Click on the number of likes on this post. (This is the x number of others who have liked the post.)
This will bring up the following screen.
As we can see in the example, Nicole has already liked the Page but Nathan has not. Clicking on the invite button next to Nathan will send him an invite to like your Page.
Now Nathan will receive a notification on Facebook asking him to like the Page:
When he clicks on this notification message, he will be taken to the Page.
Note: This invite will either come from the page itself or your personal profile. If you are friends with the person you are inviting it will come from your personal profile, as you can see in the example above. If you are not Facebook friends with the person it will come from the page itself, like in the example below.
So why is this so powerful, you ask?
First, this person has expressed interest in your cause. They saw a friend’s post that shared your content and they engaged with it because they liked it too. This is an engaged supporter that you want in your Facebook community.
Second, it shows this person that you and your organization are human. This is a great way to break the ice with new supporters and personally invite them to your cause.
Third, it’s quick and free to do! We receive emails from folks all the time asking how to set up Facebook ads to earn new Page likes. While this isn’t necessarily a bad idea, it will cost you. By using this new feature, you can reach out to people who have already liked your content and can do so in a very personal way.
So, what exactly is your Page gaining from these new Page likes?
By reaching out to folks who are already engaged with your cause, you are building a solid supporter community on Facebook. This will cause the reach and engagement of your Page to increase over time and allow you to get your message and content in front of more people.