architecture of facebook

Understanding the architecture of your different Facebook accounts

The goal of this piece is to define each of these accounts and how they relate to one another.

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Your Personal Profile

Your personal Facebook profile is your key to the kingdom. This is the account through which you will access all of the rest. You need your personal profile to log into Facebook, and to access your organization’s Facebook Page and Facebook ad account. You will also need this to authorize and use an ActionSprout account.

Note: You can access your Facebook Page through the personal profile that you use every day. You will not need to create a separate profile used to log in and access your Page.

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Your Organization’s Facebook Page

This is your organization’s “real estate” on Facebook. This is where you’ll advocate for your cause as your organization and connect with supporters. For the most part, you cannot do certain things as your Page. You cannot join a Facebook group as your Page or use ActionSprout as your Page. Mostly, your organization’s Page is just for publishing and engaging with people through the content that you post.

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Your Facebook Ad Account

This is the account through which you will run your ads. Facebook ads are not created or managed through your Facebook Page. Likewise, having admin or advertising privileges to your organization’s Facebook Page does not mean that you have default access to the ad account. You must still be granted permission to the ad account.

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Ad accounts are created and owned by individual users, not Pages. Once you have an ad account, you can name it and give it a primary payment method. This is what makes it “personal” or “professional.” Your “Page’s” ad account has simply been given the same name as your Page and is linked to your organization’s credit card.

Think of it as your advertising bank account on Facebook. A bank account can be personal or professional. Until you name it and give it funds, it just is.

Through this one ad account, you will be able to run ads for all the Pages on which you have advertising permissions. (When creating an ad, you will be prompted to choose on which Page you’d like to run the ad.)

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Or, you can set up different ad accounts for each Page that you manage. This can be helpful if each Page has a separate team that will be helping you run the ads.

How you set this up is entirely up to you.

Please note: Whoever has access to the ad account in question has access to your ad credits. That means that your whole team can help create and manage your ads, not just the person who applied for or received the credits on behalf of your organization.

Here are some helpful links:

To access your Facebook ad account, follow these steps. To set up a new Facebook ad account, follow these steps.

Your ActionSprout Account

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ActionSprout is separate from Facebook. To access your ActionSprout account, you’ll visit the ActionSprout website at actionsprout.com and log in.

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Even though ActionSprout is connected to your Facebook Page, you cannot access your ActionSprout tools through facebook.com or through your Facebook Page. Nor does ActionSprout exist inside your Facebook ad account.

Think of ActionSprout as an addition or accessory to your organization’s Facebook Page. It allows you to do more through Facebook but does not replace your Facebook Page or Facebook ad account.

Please note: You will access ActionSprout via your personal Facebook profile just like you access your organization’s Facebook Page through your personal profile. Once logged in, you will select the Facebook Page that you’d like to work on. This does not mean that ActionSprout will be connected or posting to your personal profile.

Inside your ActionSprout account, you’ll find a tool called SmartAds. This tool does not replace your Facebook Ads Manager. It can, however, help you to automate some of the ads process and make things easier on you, especially if you are new to Facebook advertising.

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SmartAds is not required to use ActionSprout or your ad credits. It is not how you access your ad credits. It is simply an additional tool at your disposal that can help make the ads process a little bit easier.

You can learn more about SmartAds here.

ActionSprout goes far beyond just Facebook ads though. You can use this tool to collect donations on Facebook, run petitions, collect supporter names and email addresses, track the success of your Page, curate content and more.

For an overview of ActionSprout.

Hopefully, this piece has given you a better idea of the accounts that you’ll use to manage your ad credits.