The secret to boosting the reach and engagement of your page is Content Curation.
Sharing trending, high-performing, posts from others in your sector is one of the most important things you can do on Facebook. Curating content is not only normal, it’s expected on social media and will increase the reach and engagement of your page.
All the top pages on Facebook practice this strategy to grow their pages, with most following the 80/20 rule – 80% of their page’s content is shared from others and 20% is original content.
Sharing raises all boats and gets your audience fired up to take action for your cause. Remember, the quality and relevance of the content you share (or post) will determine how much engagement your content gets.
Here are the most shareable posts that zoos and conservation centers should be sharing.