fundraising goals

Blow Your Fundraising Goals Out of the Water!

4/26 Update: 8,635 backers pledged $353,461 to help bring this project to life. Reaching 100 percent of your fundraising goal is a pretty good feeling. But how would you feel if your organization reached 25 times that? Rachael Zoe Miller is the co-founder and Executive Director of The Rozalia Project for a Clean Ocean. For […]

internet troll

How to Protect Your Facebook Page from Internet Troll Disease

A new study shows that, while some people are born trolls, others contract it. Researchers at Stanford and Cornell found that ordinary people started engaging in troll-like behavior by simply encountering negativity in their online communities. So if negativity creates more trolling, which creates more negativity, could trolling be spreading online like a disease? According […]


What we learned from #GivingTuesday 2016

All too often, smaller to medium-sized nonprofits don’t feel that they can participate in GivingTuesday in a meaningful way. They feel underprepared and out-resourced next to the larger national and international organizations that put out flashy GivingTuesday ad campaigns. Today, we’ll challenge that perception! GivingTuesday isn’t just a day for large-scale nonprofits. Nor does it […]


November: Giving Tuesday Strategy

This guide is the last part of a series of guides designed to get your nonprofit ready for #GivingTuesday. GivingTuesday is just 29 days away! Between now and then we’ll recap the most important points from the previous months. This will be a quick refresher to make sure you’re on your A-game all this month. […]


9 Legendary Free Sources of Stunning Stock Photography

If your nonprofit wants to get noticed on Facebook, you’ll need the best images you can get your hands on. The all mighty image, is after all, still the king of Facebook. In today’s Facebook environment, your posts only have a few seconds to grab your supporters’ attention and make them stop scrolling. Unforunately this […]


October: Giving Tuesday Strategy

This guide is part of a series of guides designed to get your nonprofit ready for #GivingTuesday. If you haven’t read the first few guides in the series we strongly suggest you start there as the following guide will make more sense. We’ve come a long way since June! To quickly recap our progress we’ve: […]

following up with donors

The importance of following up with donors

What does your donation cycle look like? Does it end when folks donate? Or do you follow-up and begin to build a long-term donor relationship? Following-up isn’t the end of a Donor Cultivation Cycle…but perhaps the true beginning. That said, in this article we’re focusing on nothing else but the follow-up, and how nonprofit social […]


September: Giving Tuesday Strategy

This guide is part of a series of guides designed to get your nonprofit ready for #GivingTuesday. If you haven’t read the first few guides in the series we strongly suggest you start there as this guide will make more sense. Last month, we covered how to use Facebook ads with a light touch, to […]

campaigns on Facebook

The keys to successful campaigns on Facebook

Nathan Mackenzie Brown, founder of Really American, shows how running petitions with donation upsells can have a huge impact on Facebook, for organizations large and small. Learn how to see success in your own campaigns on Facebook. Meet Really American Really American helps concerned citizens defend truth, democracy, social justice and the environment against the […]


August: Giving Tuesday Strategy

This guide is part of a series of guides designed to get your nonprofit ready for #GivingTuesday. If you haven’t read the first two guides in the series, we strongly suggest that you start there, as the following guide will then make more sense. Here is June and July. Last time, we discussed how to […]

donation pig

Get Started Fundraising on Facebook

Now is a really exciting time for fundraising on Facebook! Historically fundraisers and donation appeals fell flat on the platform. Sure some nonprofits found success, but most did not or if they did it was very limited. But now that is all changing! Over the last year we have seen a remarkable increase in the […]


How to: Collect signatures and grow your Facebook page

How one nonprofit collected hundreds of thousands of signatures and greatly grew their Facebook page through consistent daily posting, social actions and lots of hard work. 1,000 Days Meet 1,000 Days, the leading nonprofit organization working in the U.S. and around the world to improve nutrition and ensure women and children have the healthiest first […]

what's the value of an post

What is the value of a Facebook post?

Everyday your nonprofit is busy posting stories to your Facebook page in the hopes of reaching and engaging more of your supporters. The trouble is how do you place real value on this effort? Is your Facebook page becoming more valuable with time, or staying the same? In short how much is any one of […]


July: Giving Tuesday Strategy

This guide is part of a series of guides designed to get your nonprofit ready for #GivingTuesday. If you haven’t read the first guide in the series, we strongly suggest that you start there, as the following guide will then make more sense. Last time, we discussed the strategy of content curation and how to […]

organic reach

400% increase in organic reach after one week of content curation

If you’re not already practicing content curation on your nonprofit’s Facebook Page, you absolutely should be! Content curation is the practice of finding and sharing high-performing content from other Pages. This practice allows you to post more often and increases your Page’s reach and engagement. This case study shows the effects it had on Northshore […]


Introduction and June Strategy

With six months to go, you’re probably not thinking about #GivingTuesday just yet. But if you plan on taking full advantage of the day, you’ll want to start preparing now. With such a huge event on the horizon, putting in some time and effort now will pay off greatly when the day comes. Setting the […]

beth becker

Unlock the potential of Facebook for your nonprofit

In a nutshell, Beth Becker is a social change enthusiast. She spends most of her time sharing her knowledge and experience by helping organizations link their digital and offline efforts to make a difference and meet their missions. She can often be found conducting trainings on digital strategy for the New Organizing Institute, clients and […]

Fight Poverty

Can Supporters Effectively Fight Poverty Through Social Media?

Co-founded by Bono, ONE is an international campaigning and advocacy organization of more than 6 million people taking action to end extreme poverty and preventable disease, particularly in Africa. They primarily work with political leaders to combat AIDS and preventable diseases; increase investments in agriculture and nutrition; and demand greater transparency so that governments are […]

community on Facebook

How to create an engaged community on Facebook

Founded in 2002, Daily Kos is the premier online political community, with 5 million unique visitors per month and 300,000 registered users. It is at once a news organization, community and activist hub. Well-known Daily Kos contributors have included President Jimmy Carter, then-Senator Barack Obama, Senate Majority Leader Harry Reid, then-Speaker of the House Nancy […]

facebook live

Facebook Live and the New Discovery Tab

Facebook is pushing hard to become the leader in online video. If you haven’t noticed, Facebook launched live streaming not long ago and there have been a lot more videos in the News Feed. Now they’re stepping it up once again—and it’s great news for nonprofits. Live for Groups and Events Facebook rolled out the […]


Top ways to share your cause on Facebook

My team and I at ActionSprout love meeting our customers. We have the honor of serving some of the most inspirational, hard-working nonprofits on Facebook. Most recently, we had the pleasure of getting to know Rachael Zoe Miller, co-founder of the The Rozalia Project for a Clean Ocean. We first got connected with Rachael and […]

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STAND Adds 700 New Names to their Supporter List

STAND, a nonprofit environmental group committed to protecting North America’s forests, has been a long-time ActionSprout user. Recently they enjoyed a very successful month in terms of supporter email acquisition. In one month’s time, their team added 700 new email addresses to their supporter mailing list. We were so blown away by this success that […]

Facebook strategies for museums

5 Effective Facebook Strategies for Museums

Museums have more of an advantage on Facebook than any other segment. Why? You have unbelievable content—more content than you could hope to post. And content is king on Facebook; nothing can topple or compete with content. Despite the rumors, though, Facebook is not pay to play. If you’re taking advantage of your awesome content, […]


Top Posts for Museums to Share April 5, 2016

The secret to boosting the reach and engagement of your page is Content Curation. Sharing trending, high performing posts from others in your field is one of the most important things you can do on Facebook. Curating content is not only normal and expected on social media but will increase the reach and engagement of […]

facebook community

How to cultivate an open, engaged Facebook community

Ladd Everitt is the Director of Communications for The Coalition to Stop Gun Violence. He’s responsible for developing and managing a wide range of communications activities in support of his organization€’s overall mission, including their Facebook presence. Running a Facebook Page on gun violence prevention is no easy task, as open conversation can feel unsafe […]


How to Grow Using Facebook? Do it with Purpose.

There is a lot of chatter about Facebook for businesses, particularly small businesses like local bike shops. Large organizations have money to hire creative staff and digital media managers, but an LBS, club team or cycling advocacy group will often struggle from a lack of experience, resources, time and money. We plan to change that. […]

facebook for nonprofits

Facebook for nonprofits: your need to know takeaways

Facebook launched a new website that’s focused on the nonprofit community. Facebook for Nonprofits is yet another resource aimed at nonprofits in the last year and is already proving to be a valuable resource for the community. The materials range in breadth and scope, and cover topics from fundraising to optimizing your Facebook Page. This […]


The secret to Facebook videos

Videos are one of the fastest growing media types on Facebook, with over 100 million hours of video watched each day. Simply put, native videos should be an essential part of any Facebook pages content strategy. But just posting a video will not guarantee success; far from it. In fact, most of the videos that […]

fight for Reproductive Rights

Can Facebook be used to fight for Reproductive Rights?

NARAL Pro-Choice America is a powerhouse organization that Fortune Magazine once described as “one of the top 10 advocacy groups in America”. Made up of pro-choice women and men across the United States, they fight to protect and expand reproductive rights through: Lobbying Congress to convince elected representatives to support the right to choose. Organizing […]

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Facebook doesn’t have to be so overwhelming

The nonprofit sector is full of good people and good volunteers who are passionate about their causes and feel overwhelmed. There may have been a time when good will and hard efforts could change the lives in your community. And never before have we had such powerful means to communicate our message. But that message […]

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Facebook Mistakes

We are all human, and we make mistakes. A majority of the time when you make a mistake on Facebook, you know that goofy post that was entirely off topic, nobody will see it. Thankfully. No harm no foul. A one off mistake isn’t going to come back to bite you unless it was particularly […]

policy reform through Facebook

How to effective policy reform through Facebook

Since 2011, the Coalition for Cannabis Policy Reform (CCPR) has organized, energized, and empowered people to stand up and advocate for reform in cannabis policy. They work with the public and legislators, developing responsible solutions through legislative collaboration, public education, and ballot initiative campaigns. Alex Shashlo, from Joe Trippi & Associates, currently advises CCPR on […]

Facebook strategy

Facebook strategy from the content expert

Sarah Burris knows her way around viral content. Sarah has managed many viral campaigns such as PaulRyanGossling, co-created Class War Kitteh, #HugAThug, #UnionHugs memes, and, which she calls “hacking pop-culture”. Over the last 10 years, she has worked on campaigns for candidates across the country. During the intense 2008 Presidential election, she was named […]

Facebook activism

Can Facebook activism be used to protect the environment?

Founded in 1968, the Oregon Environmental Council (OEC) is a nonprofit, non-partisan, membership-based organization aimed at protecting the health of Oregon. As such, their work champions clean air and water, a healthy climate, unpolluted landscapes, and sustainable food and farms. Recently we had the pleasure of sitting down with Simon Tam and Michelle McGrath of […]

community engagement

Finding the secrets to community engagement on Facebook

The National Wildlife Federation (NWF) is a nationwide federation of state and territorial affiliate organizations, with nearly six million members and supporters across the country. Formed with the idea of uniting sportsmen and all outdoor and wildlife enthusiasts behind the common goal of conservation, they act as unified voice for wildlife. They are fiercely dedicated […]

Justice through Social Media

Fighting for Justice through Social Media

Formed in 2009, Believe Out Loud is an online community that empowers Christians to work for lesbian, gay, bisexual, transgender and queer (LGBTQ) equality. Reaching an average of 3–5 million people per month, they are the leading platform in Christian faith and LGBTQ advocacy. Since the advent of the modern gay rights movement, many Christians […]

Social media for good

Leveraging social media for good

Planned Parenthood is currently the largest U.S. provider of reproductive health care and offers a wide range of services including: cancer screening, HIV screening, counseling, contraception, abortion and more. Recently, we had the honor of being able to sit down with Emmy Bengtson, who manages Planned Parenthood’s advocacy and political work on social media. As […]