Facebook metrics

Top 3 Facebook Metrics Your Nonprofit Must Pay Attention To

The volume of data, metrics, and insights that Facebook gives it’s page mangers can be overwhelming.

But don’t worry! We have your back 🙂 If you just look at these three metrics inside of your Facebook page’s Insights tab, you’ll be in the perfect position to reach your goals on Facebook.

Ready? Let’s dive in!

First of all, where do I find these metrics?

To access the top three metrics we’ll be covering today, log into Facebook and navigate to your nonprofit page. At the top of your Facebook page you’ll see a few tabs. Find and open the Insights tab:

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1# When your supporters are online

Once inside of Insights, you’ll be dropped into the Overview **screen. Scroll to about the middle of this screen and click on **Your 5 Most Recent Posts:

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At the top of this next page you’ll find a graph that shows you when your supporters are on Facebook by day of the week:

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As highlighted in the image above the best time to post to our Cats oh my page is 6 pm. Your page will probably be different.

2# Engagement rate

Engagement rate is one of *the most *important metrics you can look at on Facebook. Engagement rate will influence the reach of your page, the success of your nonprofit and if you hit your larger organizational goals. To view this metric scroll past the graph outlined above until you start to see your posts listed.

Click the far right drop down arrow and select **Engagement Rate **from the bottom of the list:

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This will give you the engagement rate on each of your posts:

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You want to shoot for an engagement rate of 11%.

3# Viral reach

On that same screen click the far left drop down arrow and select **Reach: Fans/ Non-fans **from the bottom of the list:

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This will show you how much viral reach each of your posts received:

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Viral reach is any person who saw your post in their timeline but isn’t a fan of your page. They could have received your post because one of their friends shared your post or one of their friends engaged with the post. This second situation is called an edge story.

Wrap up

That’s it! Those three metrics will give you a solid handle on the health of your Facebook page and make you look like a data wizard the next time your boss asks for a report.