Top Posts for Bicycle Organizations to Share April 6, 2016

The secret to boosting the reach and engagement of your page is Content Curation.

Sharing trending, high performing posts from others in your field is one of the most important things you can do on Facebook. Curating content is not only normal and expected on social media but will increase the reach and engagement of your page.

All the top pages on Facebook practice this strategy to grow their pages, with most following the 80/20 rule. 80% of their pages content is shared from others and 20% is original content.

Sharing raises all boats and gets your audience fired up to take action for your cause. Remember, the quality and relevance of the content you share (or post) will determine how much engagement your content gets.

Here are the top 5 posts from Bicycle Facebook pages across the Globe. These are great posts for you to share.





5 Effective Facebook Strategies for Museums

Museums have more of an advantage on Facebook than any other segment. Why? You have unbelievable content—more content than you could hope to post. And content is king on Facebook; nothing can topple or compete with content.

Despite the rumors, though, Facebook is not pay to play. If you’re taking advantage of your awesome content, you should be enjoying a healthy reach and engagement without the help of ads. What is true is that Facebook’s algorithm serves users content that the user finds most interesting, is likely to interact with, and that is of high quality. These five tips will help you hit all those buttons.

Use Video

Facebook is increasingly video-focused. Take your fans on exclusive tours and give them all the facts in a fun video. Better yet, use 360 video so that viewers can get an immersive experience. It doesn’t need to be a big production either; in fact, it’s often better if it isn’t.

For more on video.

Share, Share, Share. Post, Post, Post.

You can’t post too much on Facebook. Posting 3–5 times a day is plenty. What is really important is that the content is relevant to your audience, of high quality (interesting and put together well), and posted when your fans are online.

It doesn’t have to be all original content either; in, fact it’s better if you share from other museums and media so that you can compound the traffic. This is called content curation.

For example, if you’re an art museum, this is great content to share:

For more about content curation.

We also offer a scorecard of museums on Facebook. This is a great place to find content to share, or to find museums to emulate and learn from.

Show the Build

Everybody likes to see the setup. It is super interesting to see the exhibits come together and the care and artistry required to make them so spectacular. You can use commentary or a simple time lapse. Again, it doesn’t need to be a big production. Here are two great examples from The Exploratorium in San Francisco:

Think Mobile First

Almost all Facebook use is through mobile. Thus, you need to think mobile when creating content because that’s where your fans are. Upload videos directly to Facebook rather than using a link, so that content plays automatically. Make consuming the content as easy as possible (few if any clicks needed). Use 360 video (which is exclusively mobile) to make the experience immersive and fun. This also means that the content needs to grab the viewer’s attention right off the bat and it needs to be condensed. Not short per se, but powerful and condensed down to the points with the most impact.

Tell Stories

This strategy is a perfect fit for museums, as you’re in the business of storytelling! Telling stories pays your bills and turns the lights on! So it’s time to bring that power to Facebook. Stories, as you know, are the most powerful way through which we humans communicate with each other. Stories are significantly more memorable than any other form of communication. If you’re an art museum, tell the stories of your artists. If you’re a history museum, you’re nothing but stories—and epic ones at that. If you’re a children’s museum, show some great experiments that people can do at home and tell the stories of inventors. The list goes on and on.

Facebook was made for you. Your organization has nothing but content and stories to share with the world. Turn them into beautiful videos, images and articles.

Your organization was created to rock Facebook… you just need the strategy to do so!

Top Posts for Museums to Share April 5, 2016

The secret to boosting the reach and engagement of your page is Content Curation.

Sharing trending, high performing posts from others in your field is one of the most important things you can do on Facebook. Curating content is not only normal and expected on social media but will increase the reach and engagement of your page.

All the top pages on Facebook practice this strategy to grow their pages, with most following the 80/20 rule. 80% of their pages content is shared from others and 20% is original content.

Sharing raises all boats and gets your audience fired up to take action for your cause. Remember, the quality and relevance of the content you share (or post) will determine how much engagement your content gets.

Here are the top 5 posts from Museum Facebook pages across the Globe. These are great posts for museums to share.

A fantastically interesting video from Instituto Nacional de Antropología e Historia


It was a startling sight, a wedding dress crammed inside an old pickle jar. You could feel the impulse of the woman who…


Today in 1983: Space Shuttle Challenger launched on its maiden flight, STS-6. During the mission, the first Tracking…


Antarctica is the coldest and windiest place on Earth and there’s so much to learn about new discoveries of amazing…


‘Venice: The Grand Canal with S. Simeone Piccolo’ is one of Canaletto’s most carefully conceived and executed large…

Top Posts for Public Broadcasters to Share April 4, 2016

The secret to boosting the reach and engagement of your page is Content Curation.

Sharing trending, high performing posts from others in your field is one of the most important things you can do on Facebook. Curating content is not only normal and expected on social media but will increase the reach and engagement of your page.

All the top pages on Facebook practice this strategy to grow their pages, with most following the 80/20 rule. 80% of their pages content is shared from others and 20% is original content.

Sharing raises all boats and gets your audience fired up to take action for your cause. Remember, the quality and relevance of the content you share (or post) will determine how much engagement your content gets.

Here are the top 5 posts from public broadcasting Facebook pages across the country. These are great posts to share.

  1. Maryland Public Television Happy Birthday, Jane Goodall! She spoke to NOVA’s Secret Life of Scientists about the importance of practicing…

  2. WDIY 88.1 FM DAY ONE of WDIY’s Spring Pledge Drive is off to a great start. Here’s the host of #TheBlend and #JazzJunction, Arnie…

  3. WSSB Public Radio 90.3 FM Carl A’see & @aliceferris having fun during @WSSBRadio’s #PledgeDrive. Call 803-536-8585 to join us!

  4. NOVA | PBS Scientists Grow Full-Sized, Working Human Hearts From Stem Cells It’s the closest we’ve come to growing transplantable hearts in the lab

  5. KQED Lawrence Ferlinghetti on More Than Six Decades of Life in San … “Dot-com millionaires have moved into San Francisco, California with bags full of cash and no manners,” says 97…

3 Reasons Why Every Nonprofit Should be Curating Content

As a page manager on Facebook, you’re facing three large hurdles every day:

  • The need to post quality content
  • The desire to engage as many fans and supporters as possible
  • The frustration over the organic reach of your posts (or lack thereof)

Fortunately, there is a content strategy that will address all three of these daily challenges. It’s called Content Curation.

Content curation is the practice of sharing other’s high performing content on your own Facebook page. Sometimes this is merely sharing a funny video or image that you think your fans would like as well. Or it’s sharing a trending, breaking news story that relates to your cause. (This strategy is also sometimes called “newsjacking” or “piggybacking”)

Page managers that practice content curation can post more quality content to their page and thus, reach and engage more of their fans and supporters. (We like to see pages posting two to five times a day so this will help you get to that target)

This strategy hinges on the fact that this content is already proven to engage users on Facebook. In turn posting this content on your page is low risk and highly likely to engage your fans as well. Think of it as a vetting system for content!

At this point, folks usually push back on this strategy. They’re concerned the approach feels too much like stealing, plagiarism or being dishonest to supporters.

“How can we be expected to take other people’s content and pass it off as our own?”

1) Facebook does not follow classic communication rules

The first thing we have to do is reframe the way we think about Facebook. Facebook is not a broadcasting platform, it’s not a soap box, it’s not a one-way communication tool. As such, classic communication rules don’t always hold up. In some instances, they are even flat out wrong or harmful to use on Facebook.

What Facebook is, is a social network. It is a community, a place for public conversions, a place for back and forth communications between your organization and your followers.

As such sharing content from others is not stealing, plagiarism or being dishonest.

2) Sharing content is normal and expected on Facebook

It’s time to reframe the sharing of other’s content, not as stealing, but as taking part in the social, community aspect of Facebook. Everyone does it, users expect it, so to be successful on Facebook you’ll need to become comfortable with it.

This isn’t just something for users either, most of the top pages on Facebook share other page’s and people’s content on their page.

In fact, some pages even thrive on only sharing other’s content. This is good news for organizations that struggle to create original content or struggle to create an enough of it on their own!

The fact is the majority of Facebook pages should have a mix of curated and original content. A rule of thumb is the 80/20 rule. 80% of your page’s content should be shared content and 20% your own original content.

3) Not sharing content could actually hurt your page

Reach and engagement aside, the fact that your page is not sharing others’ content could create ill will and negative feeling with your fans and supporters.

If your page is not taking part in this practice, it’s possible some users will notice it and get the wrong idea about your page and organization as a whole. They may think of your organization as being boastful, selfish or too good to take part in the Facebook community.

Moral of the story

Sharing content on Facebook is normal, expected and not taking part could hurt your page in the long run.

Making a point of sharing top performing content that relates to your cause can significantly increase the organic reach and engagement of your page. It also allows you to post more content to your page and fill in the holes when original content is not available.

content strategy

Powerful new content strategy to boost reach and engagement

The Wilderness Society is using a new strategy to grow its Facebook Page—and save time to boot. In fact, more and more social media managers are finding success with this technique.

The key to growing your Page is to regularly post great content, whether that’s your own unique content or shared content from other sources.

The problem is, it’s hard to predict which posts will perform well with your audience.

That’s why we developed a tool that changes all that. Inspiration finds proven, high-quality content and collects it all in one place for easy browsing.

We asked The Wilderness Society (TWS) to walk us through their strategy and success with Inspiration.

The Wilderness Society

The Wilderness Society has built up one of the best-performing pages in the environmental community. Currently, their Facebook Page has 372,493 likes and it posts content 2–3 times a day.

Screen Shot 2015-06-02 at 12.10.53 PM

Inspiration has helped them continue the momentum. Inspiration focuses on over-performance, showing you only the best content in your network. For example, if you are looking at a Page that normally gets 50 likes per post and their newest post has 300 likes (600% over performance), that’s the content you should use.

On a typical day, they usually check their Inspiration feed 1–3 times, scanning for shareable content that is performing above 200%:

“We’re typically looking for content that Wilderness Society users may be highly interested in, or content that is performing robustly for other groups and that will perform well with our audiences. I like Inspiration’s performance data at the top of each post, as this allow me to cut straight to the best content and spend less time culling through mediocre posts.”

These daily checks have saved TWS a couple of hours each week, which they would have spent browsing Facebook to find great content. They now find and post 1–3 high-quality posts per week from Inspiration and see them resonate with their audience.

“I see a greater variety of content, and not just the content that Facebook thinks I want to see. This allows me to do less searching and fewer visits to specific pages to find good content to share. It also helps surface worthy news from organizations that we’ve been following on Facebook for some time, but whom I’ve never once seen pop up in our Facebook News Feed.”

Screen Shot 2015-06-02 at 12.18.41 PM

This has introduced them to high-performing content that they may not have seen otherwise, that then went on to over-perform on their own Page:

“We found this cute bear wrestling video from the Interior Department on Inspiration. It was our highest performing post of the week and inspired a high rate of commentary. Before Inspiration, it’s possible we may have found this post through a regular search of the DOI feed, but it’s also possible we would have missed it or come to it a day after it was posted.”

bear post

This is the type of post our followers love and we wouldn’t want to miss sharing a spectacular video moment like this one—a moment that highlights the precious reasons we protect wilderness. Inspiration ensured that we didn’t miss this video and helped us find it shortly after DOI posted it—I believe within the hour.”

But Inspiration can be more than finding and posting great content. You can also draw “inspiration” from your feed and create unique new content based on what you find.

It’s also great for social listening:

“On occasion I use it to see how like-minded organizations are responding to breaking news or other events—specifically to see how followers of like-minded groups or news orgs respond to certain news items.”

The Pages you follow in Inspiration are not notified in any way that you follow them. This allows you to follow Pages that you normally wouldn’t publicly.

But most importantly, it’s essential to follow like-minded pages that have a similar mission and audience to your own:

“[We follow] other nonprofit conservation groups, Governmental agencies like the Interior Department, and environmental publishers like Grist and Treehugger. We follow these to see what other similar groups are doing on social.”

Let’s recap the main points:

  • The number one way to grow your Page is to consistently post over-performing content.
  • Repost your own over-performing content and share others’ for maximum growth and engagement.
  • Check Inspiration every day for greater success and growth.
  • Follow Pages in Inspiration that you wouldn’t publicly, and practice social listening.
  • Use Inspiration to learn what’s trending and to gain ideas for your own original content.