If you run campaigns through ActionSprout, the privacy of your supporters is something you have to think about. ActionSprout is a powerful social engagement tool that helps you reach and interact with real people and collect data, both implicitly and explicitly, as supporters interact with your social content.
This information is made available to you so that you have a complete picture of who is supporting your work. It’s important throughout your relationship-building process with your supporters, to respect people’s privacy and not misuse any information you may have.
The old one was as follows:
“By providing your name and e-mail address, you are joining Working America. As a member, you will receive updates and action alerts on how you can help build a better future for working families.”
“By adding your name, you are joining Working America. As a member, you will receive updates and action alerts on how you can help build a better future for working families. This app asks for access to your friend list to make it easier for you to share this action if you choose; your friend list is never stored. If you choose not to authorize the ActionSprout app after clicking above, just hit cancel and you can still sign the petition.”
The new one now includes much more detail. It explains how certain information is used and why it’s asked for, and how to complete the action manually without authorizing the ActionSprout app. These were both issues that their audience was sensitive to.
Why did it Work?
They listened to their supporters and acted on what they learned.
Working America’s supporters were worried about two things:
- That taking the action required their Facebook Friends list.
- That taking the action meant authorizing the ActionSprout app.
The Issue of the Friends List:
This app asks for access to your friend list to make it easier for you to share this action if you choose; your friend list is never stored.
The Authorization Issue:
If you choose not to authorize the ActionSprout app after clicking above, just hit cancel and you can still sign the petition.
Their supporters’ worries were not only acknowledged, but explained and put to rest. Now nothing but disinterest was holding potential supporters back from completing actions.