What is ActionSprout?
ActionSprout is a set of tools that connects to your nonprofit’s Facebook Page. ActionSprout does not replace your Facebook Page—it complements it with simple, powerful tools for finding and sharing great content, engaging your supporters, and measuring your results.
Note: ActionSprout connects to your Facebook Page. You cannot connect ActionSprout to a Facebook group, your personal profile or Facebook events. ActionSprout does not connect to your Twitter or Instagram accounts.
What can ActionSprout help me do?
ActionSprout can help you:
- Increase the reach and engagement of your Facebook Page
- Post to Facebook more often
- Create user-friendly reports on the health of your Page
- Learn more about your supporters
- Run social and mobile-optimized action campaigns on Facebook: petitions, demands, pledges, etc.
- Raise money on Facebook
- Run more effective Facebook ads
- And more!
For more in-depth details, please see our product tour.
Why do I need ActionSprout?
Very few people will teach you how to use Facebook as a professional nonprofit. Many say that they do, but then try to apply traditional communication and marketing strategies to the platform. Facebook is not traditional. Traditional strategies that worked 20 years ago do not work on Facebook.
Facebook is a new form of media; it is social, dynamic and modern. With that comes the need for new strategies and modern ways of reaching and connecting with supporters. ActionSprout’s tools help you to do this. We work to bake the best practices into the app, everywhere we can. On top of that, we offer free weekly trainings and educational articles.
Is ActionSprout secure? Will I lose control of my Facebook Page?
ActionSprout is very secure. We only ask for the information and access we need to function as an app to serve you. Nothing more. We will never ask for your personal information or passwords. You will retain absolute control of your Facebook Page and will be able to post to your Page as normal. You can disconnect ActionSprout from your Facebook Page at any time.
Can my Facebook fans see the content inside my ActionSprout account?
No. Only you, and any teammates that you add, can see the content inside your account. All ActionSprout actions are private until you post them to your Facebook Page. All Pages that you follow in Inspiration are private and anonymous. All Page and supporter data stored in ActionSprout are private and secure.
When I sign up for ActionSprout, it feels like I’m connecting the app to my personal profile. What’s up with that?
During the ActionSprout signup process we will ask you, as an individual, to log into Facebook. This is to allow our app to verify who you are and what Facebook Pages you have permissions on to connect to ActionSprout. This is for your security. It is impossible to connect ActionSprout to a personal profile, even by mistake. Once you log in to Facebook, you will select the Facebook Page(s) to which you’d like to connect ActionSprout.
Why do I need to give the ActionSprout app permission to manage my Pages?
ActionSprout only works if we can read information about your Page, your posts and your fans’ interactions with you. This prompt is simply confirming to Facebook that it’s okay to let ActionSprout connect to your Page as an app. We never post to your Page without your permission.
Where does ActionSprout appear on my Facebook Page?
ActionSprout lives in the Apps section on the left-hand column of your Facebook Page, usually under your About section. To access your ActionSprout account, content and campaigns, log in at https://app.actionsprout.com.
I heard that ActionSprout can help me collect contact information from my supporters on Facebook. How does that work?
Inside your new ActionSprout account, you’ll find a tab titled “Actions.” Actions are social and mobile-optimized forms that you’ll create inside ActionSprout and post to Facebook: petitions, pledges, demands, signups and more. You will collect contact information, including email addresses, from your supporters through these actions.
Actions make it fast and easy for supporters to share their information with you. However, ActionSprout cannot help you capture the contact information of your Page fans or of people who like or comment on your posts (Facebook does not allow this). You must ask your supporters to share their contact information by inviting them to take action.
When I collect this supporter information, where does the data go?
All supporter data will be saved for you inside your ActionSprout account under the People tab. You can export this data as a CSV or set up an automatic integration with your email service or CRM.
Feel free to get in touch: firstname.lastname@example.org